An unboxing experience is creating surprise and delight, whether that’s with physical purchases in your shop or orders sent by post. That moment someone’s eyes light up and they can’t wait to see what’s inside? That’s the sign of a great unboxing experience.
You’ll want to include your brand logo, colours and tagline on your packaging and any complementary items. This helps create a connection with your brand, whether customers shop in-store or online.
Whether you’re using boxes, bags, envelopes or mailers, look for ways to add your logo and branding so that your customers recognise your business. Here are some tips for a memorable unboxing experience:
Brand theme. Make sure your packages and bags include your branding – and don’t forget your logo and tagline.
Interior packaging. The inside counts too. Use branded tissue paper or crinkle paper to fill boxes and secure items.
Branded inserts. Add inserts to keep your brand front and centre for a longer time, like calendars, tips or inspirational sayings.
Add freebies. Including branded stickers, samples, vouchers, products or small gifts all create lasting impressions.
Personalised notes. A hand-written note addressed to your customer adds a human touch that goes noticed.
Gift wrapping. Offering gift wrapping services can save customers valuable time, especially over Christmas.
Unboxing is great for both online orders and retailers. Some ideas for retail experiences include customised bags, tissue paper, wrapping paper, ribbons and stickers – those little extra-special touches that make customers’ purchases feel unique.
Yes, the great majority of our packaging assortment can be recycled by many local recycling programmes. All of our corrugated boxes, paper bags, tissue paper, crinkle paper, wrapping paper and product boxes are recyclable. However, this may vary depending on the area in which you are using and trying to recycle our products, so we recommend you check with your local council and recycling centre to confirm. We also offer compostable poly mailers.