Our top picks for custom label printing

Looking for inspiration or just starting out? These labels are a great place to begin.

Enticing labels for food and beverage

Skip to For post they’ll want to open first
Set the tone for a delicious experience with options for restaurants, shops and gifts.

For post they’ll want to open first

Skip to Can’t-miss custom tags
These personalised labels save time and add a professional touch to outgoing shipments and envelopes.

Can’t-miss custom tags

Skip to Pick the material that suits your needs.
A great tag can help you stand out on shelves, clothing racks — even at events.

Pick the material that suits your needs.

Skip to Find the right custom roll stickers for your business
Explore a wide range of label printing options to achieve the right look, feel and functionality.

Find the right custom roll stickers for your business

Skip to Need label design help?
Easily design labels online with our customisable templates for popular industries.
Need label design help?
Request advice and edits on a design you’ve started, or work with a professional designer to get an original, one-of-a-kind design.
Explore Design Services

Take your business mail and product packaging to the next level with personalised labels.

When it comes to building a brand — getting it seen and remembered — custom labels are an invaluable piece of the puzzle. They’re often the detail that catches a shopper’s eye on a shelf. They provide information that makes someone feel ready to buy. And sometimes they’re that seemingly little pop of personality that sets you apart — the professional touch that helps a customer choose you over the competition.

Building a solid brand is all about these moment-by-moment customer connections, and professional business labels are a great way to get there. That’s why VistaPrint is ready with a range of personalised labels, each of which you can use to create your best look in the post, on shelves and at your next event. You’ll find industry-specific label designs and materials, from waterproof options for water bottle labels and cosmetics to paper swing tags you can attach to clothing or gift bags. We’re even ready with options for personal use: holographic labels, Christmas return address labels and more. Whatever you need for your label printing, we’re here to help — including expert opinions if you’d like a hand.

Made by you, #MadeWithVista

We love to see your custom creations. Post a photo on social media and add @VistaPrint and #MadeWithVista for a chance to be featured here.

Frequently asked questions

Your first step is to think about your product, its features and the material that will be the best match. Paper labels can work really well for dry goods and boxes, for example, while plastic labels are designed to withstand liquid, oil and condensation. VistaPrint has a wide variety of options to help you pick the right material, size and more.

As you create your personalised labels, you’ll be able to upload your own design and perfect it in our design studio. In many cases, you’ll also have a chance to explore our template galleries, with designs for customisable business labels in a wide range of industries. After you’ve perfected your design, our label printing process will ensure that your labels look crisp, polished and ready for use.

Our custom labels for wine are a good pick for glass — if you plan to refrigerate or wash the bottle, we’d recommend choosing the plastic material option. If you’re working with oils, our cosmetic labels and product labels offer plastic options that can work well for you.

You can upload designs in .jpg, .png and .pdf formats.