Ideas and advice

Practical tips and inspirational stories about looking professional and unlocking opportunities.

Business Tips

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Christmas marketing tips for your small business in 2021

Christmas is right around the corner, and the festive season tends to be an extremely busy time, both personally and […]

Adapting to change: Serving up something new with food truck-inspired takeaway

Adapting to change: Serving up something new with food truck-inspired takeaway Estimated reading time: 7 minutes The COVID-19 pandemic threw […]

How to choose & design a label

Personalised labels are an affordable way to add professionalism and personality to your products, packaging and more. But with so […]

How to respond to negative reviews as a small business owner

The internet is one of the first places people turn to when they’re searching for a new provider or service. […]

Rooted in community: How Kelly Polanco stands out at local events

Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]

How to create a stand-out shopfront

How to create a stand-out shopfront Estimated reading time: 4 minutes Summer is the perfect time for window shopping. And […]

Think outside the shop with a pavement pop-up

Think outside the shop with a pavement pop-up Estimated reading time: 3 minutes This is the perfect time of year […]

How small business owners can celebrate (& honour) Pride celebrations

June is the start of global Pride celebrations…and as a small business owner, it’s a great time to show your […]

Shape up your outdoor classes

Shape up your outdoor classes Estimated reading time: 3 minutes Warmer weather is here…and with it is the perfect opportunity […]

How to open a restaurant in 8 steps

Do you have an idea for the perfect restaurant, but don’t know where to start? You’re not alone. Unless you’re […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

12 easy virtual team building activities

Remote working is more common than ever, and these days it’s the new ‘normal’ for a lot of teams. Technology […]

How to use video to connect with customers

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

How to improve your posture when working from home

Is this new normal putting a strain on more than just your social life? For many, the sudden switch to working from […]

How to stay productive at home

Working from home is becoming the new reality for a lot of people right now. But as many of us […]

5 ways to stay mentally well at home

Although working from home is a great solution when going to the office or a physical location is not an […]

Turning a vision into a brand: How Jody Merrill built btone FITNESS

One of the most important parts of starting a business is establishing a brand identity – it helps you build […]

How to write a press release

There are many ways you can tell the world about exciting updates at your company. If you’re looking to create […]

Design Tips

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Business card size guide

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them out […]

Understanding Logos

Why having a memorable, well-designed logo should be at the top of any small business’s list of priorities. As the […]

How to stand out at an outdoor event

How to stand out at an outdoor event Estimated reading time: 3 minutes Outdoor events, like craft fairs and farmers’ […]

Event branding: Give your recurring events a unique look

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]

How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Build a brand that builds a following

People love swag, whether it’s a souvenir T-shirt from their favourite brewery or a promotional tote bag from a local […]

Design Decoded: The Top 12 Easy-to-Read Fonts

How important is it to choose the right font for your website? With a legible font, your business’s message comes […]

Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colours […]

Christmas packaging tips for crafters & artisans

This Christmas, a gift means more… and as an artisan/crafter/maker, you have a chance to wrap mail-order gifts in more […]

Redesigning the look of your brand in 10 easy steps

When you first set up your business, you probably rushed to create a logo, a few business cards, and a […]

How to take professional photos at home

There’s a good chance your product and website photography is a customer’s first experience with your business. So the quality […]

What information should you include on your business card?

After reading this article, you’ll understand: What information you should add to your card How to arrange your contact details […]

How to make a banner for your business

Catch. The. Eye. It’s your first aim when promoting your business. And when it comes to attracting people’s attention from […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Business sign design guide by Vistaprint

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

The best fonts for business cards

Picture this: You open a business card template and type your small business name. It looks dwarfed against the white […]

How to design a business card: 10 golden rules

A business card represents the next step in making your small business dream a reality. For many potential customers, it’s […]

Marketing & Advertising

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How to start marketing your spa, salon or gym again

COVID-19 was tough on small businesses across the board — including wellness and personal service-based businesses, like fitness studios, salons […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

The Three you need: Create a restaurant patio with kerb appeal

It’s time to take your dining room outside… or, if you embraced outdoor dining last year, it’s time to reopen […]

My Marketing Must Haves: Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

8 restaurant promotion ideas to boost take-out & delivery

The small business world has completely shifted in the past year – but the restaurant industry has been hit especially […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shovelling someone’s driveway – with […]

Selling on Etsy: Tips for small business owners

he business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 […]

How to grow a small business in five steps

Starting a small business can be an exciting time. But launching your business is only one piece of the puzzle. […]

Local awareness

Estimated reading time: 3 minutes Not all small business owners have brick-and-mortar shopfronts — so, you may have to get […]

How to use SEO for your small business

As a small business owner, you probably know that it’s important to be searchable and accessible online. Search engine optimisation […]

Show up, stand out: How handyman Mark Monjonell markets his small business

One of the biggest challenges small business owners will face is standing out from the competition — regardless of what […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]

How to create a YouTube channel & playlist

If you have a smartphone, an internet connection and a Google account, you have everything you need to start a […]

How to optimise signage inside & outside your shopfront

When it comes to communicating with customers, the right signage can make a world of difference. Customers could potentially pass […]

Social media tips for small businesses

Lots of small businesses – and business owners – are on social media, but there’s a big difference between sharing […]

A digital marketing checklist for small business owners

Digital marketing doesn’t have to be complex to be successful. With simple yet thoughtful planning, and a consistent branding approach, […]

Branding

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Design that works everywhere you do

When it comes to branding your small business, consistency is key. Whether you’re adding a page to your website or […]

Should you rebrand your business in 2021?

If 2020 has shown us anything, it’s that the world – and small business – is constantly evolving. This past […]

How to create brand guidelines

As your small business grows bigger, so do the opportunities for people to discover you for the first time. From […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

5 point-of-sale marketing tactics

Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

Seasonal

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Uni essentials: Room decoration ideas

It’s almost time to start a new university semester, and for most that means it’s time to decorate! Whether you’re […]

Uni essentials: Stationery checklist

Whether you or a loved one is preparing to start university or you’re going into your next year, we’ve put […]

Creative announcement ideas to share your next big milestone

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

Say ‘I love you’ without saying ‘I love you’ with custom photo gift ideas

A picture says a thousand words…so, show someone you love them with a photo gift. Go beyond a simple framed […]

12 Christmas gift ideas for clients, customers and employees

‘Tis the season to give a big thank you to all the people who’ve supported your business this year… 2020 has definitely […]

Baby announcement ideas: How to introduce your new arrival

Your bundle of joy has arrived! We hope everything went smoothly for you, and you’re ready to take on the […]

Fun and creative pregnancy announcement ideas: 6 ways to share your big news

Congratulations, you’re expecting! Now, how do you let everyone know? Your pregnancy announcement can be as simple or as creative […]

Baby shower games and ideas for your virtual party

Baby showers are a fun way to celebrate an upcoming baby, and a great opportunity for parents-to-be to receive some […]

8 DIY ideas to make your Christmas marketing stand out

As a small business owner, you know that making connections with customers is important any time of the year. Thankfully, […]

Christmas marketing 2020: think outside the digital toolbox

From stocking up for Christmas dinners to celebrating New Year’s Eve, people typically flock to their local shops and restaurants […]

Your 2021 small business Christmas to-do list

On a scale of one to ten, how organised do you feel you are for the upcoming Christmas rush? Whether […]

How to take the perfect photo for your Christmas cards

You don’t have to be a professional photographer to take a decent photo – whether it’s for your Instagram page, […]

11 new ways to sell (& market!) merchandise this Christmas

Many small business owners don’t have brick-and-mortar shops… and if you do, we’re guessing that the recent pandemic has affected […]

How to thank your customers & employees in 2021

It’s important to say ‘thank you’ at any time of year… but even more so at Christmas. Why not make […]

The Vistaprint Guide to Flyers

Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a terrific way to get […]

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