Ideas and advice

Practical tips and inspirational stories about looking professional and unlocking opportunities.

Business Tips

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11 ways to improve retail sales at your small business

Encouraging people to venture inside your shop or eatery for a closer look is a top priority for every small […]

The subtle cues small businesses can use to harness Christmas spending

Every business, big or small, has its own ways of interacting with customers. But there are some small things you […]

Adapting to change: Serving up something new with food truck-inspired takeaway

Adapting to change: Serving up something new with food truck-inspired takeaway Estimated reading time: 7 minutes The COVID-19 pandemic threw […]

How to design a label

Personalised labels are an affordable way to add professionalism and personality to your products, packaging and more. But with so […]

How to respond to negative reviews as a small business owner

The internet is one of the first places people turn to when they’re searching for a new provider or service. […]

Rooted in community: How Kelly Polanco stands out at local events

Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]

How to create a stand-out shopfront

How to create a stand-out shopfront Estimated reading time: 4 minutes Summer is the perfect time for window shopping. And […]

Think outside the shop with a pavement pop-up

Think outside the shop with a pavement pop-up Estimated reading time: 3 minutes This is the perfect time of year […]

How small business owners can celebrate (& honour) Pride celebrations

June is the start of global Pride celebrations…and as a small business owner, it’s a great time to show your […]

Shape up your outdoor classes

Shape up your outdoor classes Estimated reading time: 3 minutes Warmer weather is here…and with it is the perfect opportunity […]

How to open a restaurant in 8 steps

Do you have an idea for the perfect restaurant, but don’t know where to start? You’re not alone. Unless you’re […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

12 easy virtual team building activities

Remote working is more common than ever, and these days it’s the new ‘normal’ for a lot of teams. Technology […]

How to use video to connect with customers

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

How to improve your posture when working from home

Is this new normal putting a strain on more than just your social life? For many, the sudden switch to working from […]

How to stay productive at home

Working from home is becoming the new reality for a lot of people right now. But as many of us […]

5 ways to stay mentally well at home

Although working from home is a great solution when going to the office or a physical location is not an […]

Turning a vision into a brand: How Jody Merrill built btone FITNESS

One of the most important parts of starting a business is establishing a brand identity – it helps you build […]

Design Tips

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The best colours for logos

You’ve started to think about your brand look and feel, but how do you go about choosing the best colour […]

How to design merchandise for your business

Branded merch isn’t just for bands on tour. Small businesses can also take advantage of this idea by creating unique […]

What makes a good logo?

Your logo is the foundation of your small business branding. It not only identifies what your business is called, but […]

Business card dimensions & size guide

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them out […]

Understanding Logos

Why having a memorable, well-designed logo should be at the top of any small business’s list of priorities. As the […]

How to stand out at an outdoor event

How to stand out at an outdoor event Estimated reading time: 3 minutes Outdoor events, like craft fairs and farmers’ […]

Event branding: Give your recurring events a unique look

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]

How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Build a brand that builds a following

People love swag, whether it’s a souvenir T-shirt from their favourite brewery or a promotional tote bag from a local […]

Design Decoded: The Top 12 Easy-to-Read Fonts

How important is it to choose the right font for your website? With a legible font, your business’s message comes […]

Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colours […]

Redesigning the look of your brand in 10 easy steps

When you first set up your business, you probably rushed to create a logo, a few business cards, and a […]

How to take professional photos at home

There’s a good chance your product and website photography is a customer’s first experience with your business. So the quality […]

What information should you include on your business card?

After reading this article, you’ll understand: What information you should put on a business card How to arrange your contact […]

How to make a banner for your business

Catch. The. Eye. It’s your first aim when promoting your business. And when it comes to attracting people’s attention from […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Business sign design guide

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

Marketing & Advertising

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Instagram Announces Links in Stories for All Users

Good news for small businesses! From October 2021, Instagram link stickers will be available to everyone using the social platform. […]

How to start marketing your spa, salon or gym again

COVID-19 was tough on small businesses across the board — including wellness and personal service-based businesses, like fitness studios, salons […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

The Three you need: Create a restaurant patio with kerb appeal

It’s time to take your dining room outside… or, if you embraced outdoor dining last year, it’s time to reopen […]

My Marketing Must Haves: Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

8 restaurant promotion ideas to boost take-out & delivery

The small business world has completely shifted in the past year – but the restaurant industry has been hit especially […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shovelling someone’s driveway – with […]

Selling on Etsy: Tips for small business owners

The business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 […]

How to grow a small business in five steps

Starting a small business can be an exciting time. But launching your business is only one piece of the puzzle. […]

Local awareness

Estimated reading time: 3 minutes Not all small business owners have brick-and-mortar shopfronts — so, you may have to get […]

How to use SEO for your small business

As a small business owner, you probably know that it’s important to be searchable and accessible online. Search engine optimisation […]

Show up, stand out: How handyman Mark Monjonell markets his small business

One of the biggest challenges small business owners will face is standing out from the competition — regardless of what […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]

How to create a YouTube channel & playlist

If you have a smartphone, an internet connection and a Google account, you have everything you need to start a […]

How to optimise signage inside & outside your shopfront

When it comes to communicating with customers, the right signage can make a world of difference. Customers could potentially pass […]

Social media tips for small businesses

Lots of small businesses – and business owners – are on social media, but there’s a big difference between sharing […]

Branding

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A glossary of branding terms that every small business owner should know

If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of other words […]

How to brand your business in a post-pandemic world

Thanks to social distancing, masks and an increasing vaccination rate, we’re moving closer to normality than at any other point […]

Design that works everywhere you do

When it comes to branding your small business, consistency is key. Whether you’re adding a page to your website or […]

Should you rebrand your business in 2021?

If 2020 has shown us anything, it’s that the world – and small business – is constantly evolving. This past […]

How to create brand guidelines

As your small business grows bigger, so do the opportunities for people to discover you for the first time. From […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

5 point-of-sale marketing tactics

Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

Seasonal

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two men exchanging a canvas photo print as a gift at christmas

First Impressions Count

New VistaPrint research has revealed that it takes just 14 seconds for Brits to decide if they like a Christmas […]

Seasonal photo ideas for a picture-perfect Christmas card

Christmas is right around the corner. And if part of your family’s Christmas tradition is sending out Christmas cards, now’s […]

How to write the perfect Christmas card message

It’s nearly that time of year again, and we’ll soon be decking the halls, wrapping presents and celebrating with loved […]

Personalised Christmas gift ideas for everyone on your list

Christmas is all about connecting with loved ones — whether in person or via post — with heartfelt gifts and […]

Behind the scenes: Christmas card trends for 2021

What does it take to make Vistaprint’s annual Christmas card collection? Around nine months of work, 50 people — including […]

The three you need: Set up for success & make the most of the festive season

Set up for success & make the most of the holiday season Christmas is right around the corner, and for […]

Christmas giveaway ideas for your small business

Christmas is right around the corner, and if you want to promote your business, connect with customers and ramp up […]

Your 2021 Christmas Handbook

Your 2021 Christmas Handbook Preparing your business for Christmas starts now…and we’re here to help you get ready for the […]

20 business Christmas card messages for 2021

It’s that special time of year again, which means it’s time to prep for the Christmas rush. As a small […]

Uni essentials: Room decoration ideas

It’s almost time to start a new university semester, and for most that means it’s time to decorate! Whether you’re […]

Uni essentials: Stationery checklist

Whether you or a loved one is preparing to start university or you’re going into your next year, we’ve put […]

Creative announcement ideas to share your next big milestone

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

Say ‘I love you’ without saying ‘I love you’ with custom photo gift ideas

A picture says a thousand words…so, show someone you love them with a photo gift. Go beyond a simple framed […]

12 gift ideas to thank your employees & customers this 2021 festive season

Christmas is right around the corner, and ’tis the season to give a big thank you to all the people […]

Baby announcement ideas: How to introduce your new arrival

Your bundle of joy has arrived! We hope everything went smoothly for you, and you’re ready to take on the […]

Fun and creative pregnancy announcement ideas: 6 ways to share your big news

Congratulations, you’re expecting! Now, how do you let everyone know? Your pregnancy announcement can be as simple or as creative […]

Baby shower games and ideas for your virtual party

Baby showers are a fun way to celebrate an upcoming baby, and a great opportunity for parents-to-be to receive some […]

7 DIY Christmas ideas to make your festive marketing stand out

As a small business owner, you know that making connections with customers is important at any time of the year. […]

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