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Standard Postcards
Get your message out with custom standard postcards.
- NEW: More paper stocks available
- 5 size options
- Multiple paper stock options
- Standard or premium thickness
- Spot UV finish available – premium matte only
- 2 corner options
- 2-sided printing available
Versatile & efficient
When it comes to marketing your small business, a little custom postcard can go a long way. This handy item can be used in so many ways — from direct mail campaigns to box inserts, giveaways and more. Whether you’re hosting a special event or advertising your online shop, give customers and prospects all your information in one convenient, portable package.
Simple & attention-grabbing
A go-to advertising tool, business postcards are a popular way to add a personalised, professional touch. With a variety of customisable options, you can choose the paper stock, weight, corner type, finish and size that'll make your postcard a delight for recipients to receive.
Easy to design
Ready to start designing? Begin by exploring our assortment of fully customisable templates, including options for specific industries or events. (Have your own design ready to go? Use our design upload option.) Once you’ve found a favourite design, make it yours by adding all your key information and selecting the options that work best for you. We’ll take care of the rest, and your postcards will arrive looking crisp, polished and ready to get to work.
Better by Design
What makes it better
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Spot UV printing is a technique used to add a raised, three-dimensional effect to specific lettering and images on paper. This process creates eye-catching designs, allowing you to choose which elements stand out, particularly with our embossed postcards.
Yes, the type of printing we use is also known as embossed gloss.
You can use this finish on up to 25% of the front of your postcard. The only thing to keep in mind regarding where you add spot UV is that it should be within the printing safety margin (shown as a dotted line in our design studio).
For templates, the embossed areas are predefined and can't be altered. If you upload your personal design, you gain flexibility in being able to select the raised elements. This can be accomplished using our design studio or by providing detailed directions to our team. Please note that template-based design elements will retain their finish. Adding a finish won't be possible if you include your logo or other elements in a template. However, you do have the ability to remove finishes from text fields.
Standard corners tend to give postcards a more traditional look – the clean, 90-degree cuts feel classic and elegant and they’re a great option for street marketing or direct mail campaigns. Our rounded corners typically pair well with postcard designs that feel more modern or softer in style – and they’re a good option for package inserts.
Yes. After you’ve made your initial choices – size, paper and quantity – you’ll be able to upload your finished design. We accept the following file formats: .pdf, .ai, .jpeg, .png, .doc and .ppt.
Our glossy and matte papers are coated on both sides, while our natural, uncoated paper is not. You can write on any of these paper stocks, but we recommend our natural uncoated option for the best effect.
The beauty of a well-designed postcard is that you can use it in a wide variety of ways. Some popular approaches include bag inserts, vouchers, street marketing handouts and more.
Yes – here are a few things to keep in mind when you design.
- Keep your design simple. Always remember that postcards are small, so a lot of complicated information can overwhelm its recipient. Identify the top few things you want a customer to know and then focus on those points. Including a strong call to action – a website URL, phone number or address – gives people a way to learn more once they’ve become interested in what you have to say.
- Stand out with photography or a logo. Odds are good that your postcard will be competing for attention with other promotional pieces – in a letterbox, on a notice board or even in your business. Bold colours, a high-quality image or your logo can help your postcard get noticed.
- Create a consistent look. It’s easy to use your font choice, logo and colours to create a matching business look across other marketing products, like business cards, signage and more. With a few matching products, you’ll be well on your way to establishing a recognisable, professional brand.