Which paper stocks and weights are available for custom leaflet printing?

Depending on the size and fold of your folded leaflets, you may be able to choose from the following paper stocks and weights: - __Glossy:__ Budget (130 gsm), standard (170 gsm), premium (250 gsm). - __Matte:__ Budget (130 gsm), standard (170 gsm), premium (250 gsm). - __Recycled:__ Premium (270 gsm). - __Soft Touch:__ Premium (300 gsm) only available on A5 bi-fold, DL bi-fold and DL tri-fold options.

Folded Leaflets

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Provide detailed information in an easy, compact format. Explore 3 fold options and fully customisable design templates.
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Browse our templates

Give customers your full story with business leaflets.

6 size options
4 paper stock options
3 fold styles
Delivered pre-folded & ready for use
Quantities from 25 to 20,000
Clear PVC holders for A4 & DL available at checkout

Personalised & packed with information

We know you have a lot to share about your business. Folded leaflets make it possible to give every last detail in a clean and compact design. Professional and budget-friendly, they’re a great option for mailing or handing out to market your brand. Choose from 6 sizes, 3 fold styles and 4 paper stocks to create a brochure that’s almost as unique as your small business.

Engage, inform & excite customers

Whether you’re expanding your estate agency’s reach, advertising a restaurant menu or marketing spa services, there’s a style for everyone. Depending on the size and fold you choose, we have a variety of paper stocks available. Find bi-fold, tri-fold and Z-fold options for the ideal page order to get your message across. Plus, you have the option to add a clear PVC holder so you can put your flyers on display.

Unfold the possibilities

To start creating your custom brochures, browse templates by industry or event, or design from scratch with your unique branding using our online design studio. Consider adding a clear PVC holder to your order for easy display. We’ll take care of the rest. Your custom business leaflets will arrive looking crisp, folded and ready to use.

Better by Design

This item is part of our Better by Design collection, which connects you to responsibly sourced products. Learn more.

What Makes it Better

Responsibly Sourced Materials: Products made from responsibly sourced materials are designed to help reduce environmental impact. They're selected not only for the materials themselves, but also with consideration for the workers who farm and manufacture them, indigenous communities affected by production and the biodiversity in and around production areas.

Vistaprint offers Folded Leaflets design templates in assorted styles.

FAQs

Reviewed by 689 customers

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Amazing quality

19 Feb 2026 | Darren K. |

Verified Buyer

I ordered these leaflet holders to display my Templar Tour leaflets in the local hotel receptions. They are beautifully made, stylish and hold 20 trifold leaflets each. Would highly recommend purchasing these from VistaPrint to display your leaflets.

Tri fold pamphlets

18 Feb 2026 | blake v. |

Verified Buyer

Excellent editing tools enabled me to produce an good publication. Excellent delivery and service

14 Feb 2026 | Anna O. |

Verified Buyer

Unfortunately, I’m not happy with it — the edges of all the leaflets look damaged.

Response from Vistaprint Customer Care Team:

Thank you for sharing your feedback — we understand how disappointing it can be when the edges of printed flyers don’t arrive in the condition you expected. To help us review this concern more accurately, could you please share images of the affected flyers showing the edges? Having those visuals will allow us to assess the issue directly and determine the most appropriate resolution for you. Your input is very valuable in helping us improve and ensure the product meets the standards you’ve come to expect.

Order of service for funeral

12 Feb 2026 | Sue W. |

Verified Buyer

Absolutely delighted with finish and quality of the order of service leaflets for my mum’s funeral and much cheaper than ones from funeral directors.

Clean and professional

11 Feb 2026 | Martyn B. |

Verified Buyer

Looks better in person, good printing and easy to design

Displaying Reviews 1-5

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Frequently asked questions

The size you see refers to the size of the paper after it’s been folded. For example, a DL (99 x 210 mm) leaflet with a tri-fold option is an A4 (297 x 210 mm) sheet folded to a DL to create a total of 6 printable sections (3 per side).

No. We’ll fold your leaflets for you before we send them out — they’ll arrive pre-folded and ready to use.

Yes. If you have a design all ready to go, you’ll be able to upload it after you select the size, fold and orientation options. Remember to take the folding lines and how they impact the different blocks into consideration in order to make sure that text won’t be cut off in the crease. Remember to take the folding lines and how they impact the different blocks into consideration in order to make sure that text won’t be cut off in the crease.

We accept the following file formats: .jpg, .jpeg, .bmp, .png, .gif, .heic, .tif, .tiff, .pdf, .psd, .ai, .ait, .ppt and .pptx.

Sure! We recommend you keep these 3 tips in mind:

Use no more than 2 fonts. A lot of text styles will not only make a design look less professional, but also much harder for someone to read and easily understand.

Make your headline count. You only have a few seconds to get someone’s attention. Write a headline that is simple, clear and easy to read.

A good photo goes a long way. You know the expression about a picture being worth 1,000 words? It’s true. A dense page full of text can be intimidating — use a great photo to help tell your story and invite a reader in.

For more in-depth tips, take a look at our guide on creating a folded leaflet for your business.

Depending on the size and fold of your folded leaflets, you may be able to choose from the following paper stocks and weights:

Glossy: Budget (130 gsm), standard (170 gsm), premium (250 gsm).
Matte: Budget (130 gsm), standard (170 gsm), premium (250 gsm).
Recycled: Premium (270 gsm).
Soft Touch: Premium (300 gsm) only available on A5 bi-fold, DL bi-fold and DL tri-fold options.

In printing, gsm (grams per square metre) is used to measure paper density and thickness. Generally speaking, a higher gsm indicates a thicker paper. That said, there are other factors that can affect the look and feel of a paper, from paper finishes to where and how the paper was produced.

Our A4 and DL sizes come with the option to add a clear leaflet holder to your order at checkout (available as an add-on and cannot be purchased separately). Made of durable, 2.5 mm-thick PVC, our holders are well-suited for tables or countertop displays.