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Sticker Rolls

New options
Custom Sizes Available
Note: Unit pricing is per label.
Level up your branding with professional labels designed to keep your products professional, consistent and ready for any occasion.
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Take your branding to the next level.

  • 15 standard sizes – custom size available
  • 7 standard shapes – custom shape available
  • 14 material options
  • Standard (33 cm) & slitted rolls available
  • Full-colour printing
  • Quantities from 50 to 100,000

Note: Find the right material for you with our material comparison guide.

Brand anything & everything

Looking for a stress-free way to create professional consistency on bags, boxes, jars, bottles and more? Our sticker rolls are great for businesses with higher-volume or fast-moving stock. You can choose from classic materials like white or transparent plastic, or get creative with gold or silver stickers. You can even create a custom size and shape to ensure your labels come out just right. Quality, convenience and cost-effectiveness – all rolled into one.

Easy use and storage

The roll shape allows them to be used easily and then stored without taking up much space at all. You can easily keep them in a drawer by the tills, in a warehouse or with office stationery. Whenever you get new stock or run a promotion, you can quickly label the products before conveniently storing the labels again, or use long-lasting labels for products that are to be stored.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable options. To ensure your labels' material is visible, avoid .JPEG files and white backgrounds. Instead, use .PDF or .PNG files for a transparent background. Our design tools will guide you through each step, and if you need assistance, you can always reach out to a designer. Once you're happy, your labels will be sent to you, ready for you to roll them out.

Vistaprint offers Sticker Rolls design templates in assorted styles.
Stacked Roll Labels

Reviews

(452 reviews)
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Reviewed by 452 customers

Excellent!
18 Sept 2026 | Info I. |
Verified Buyer
We received our stickers as expected and to the quality we like. We've ordered a few times now, and we will again :)

Lovely quality
18 Sept 2026 | Helene B. |
Verified Buyer
These are great! They go on easily, lovely quality and colours kept intact. Very easy to do on VistaPrint and it stays there to enable reorder. Love it

Super quality
16 Sept 2026 | Bespoke C. |
Verified Buyer
Has 2 sets of business stickers done. Very impressed with the whole process

custom stickers
16 Sept 2026 | David W. |
Verified Buyer
had great support during design and speedy delivery and quality exceeded expectation they had a slight 3d print on them

Wrong item
14 Sept 2026 | Rupinder M. |
Verified Buyer
Ordered via over the phone. All items were the wrong size. However was refunded quickly as a credit note and reordered - but then 2nd shipment got lost, reordered again and came with spelling error. Also the fruit of the loom t-shirts are very poor quality, including the printing. Can't fault customer service for quick response and quick solution.
Response from Vistaprint Customer Care Team:
Thank you for your review submission. We regret to hear that there's a typo on the recent set of stickers you received. We've done some checks and found that the sticker was created with an uploaded image with the error. Our system is automated, so items are printed as submitted. We are happy to help by providing you with a free replacement order. Please make the necessary changes to the spelling on the original image, re-upload it, and then reply to this email so we can review and proceed with the new order if possible. If you are unable to make the changes on your own, we have a design team that may be able to assist you. Feel free to reach out to them directly via www.vistaprint.co.uk/design. Regarding the T-shirts, we are sorry the quality did not meet your expectations. We offer a wide range of T-shirts on the website (www.vistaprint.co.uk/clothing-bags/t-shirts), so we hope another option/brand will work better for you in the future.

Displaying Reviews 1-5
Frequently asked questions

Our sticker rolls are priced per individual label, and are available with a minimum order quantity of 50.

Minimum order quantities start at 50, so you can try them out before you order more.

If you’re unsure about which size labels you’ll need or which shape suits your products or logo best, you can always check out our printable label sizing guide. It’s a great way to see how our standard-sized labels look on your products and packaging, and it’s completely free.

Yes. If you plan to write on your sticker rolls, our white paper option is easiest to write on with a pencil or pen. For our silver and gold labels or plastic sticker rolls, you’ll want to make sure to use a permanent marker.

White paper labels are a great, durable option for indoor use – if your sticker won’t come in contact with liquid, you’ll be in great shape.
Silver and gold labels work well on dry goods and cold temperatures. If you intend to use your custom stickers on products that contain (or are exposed to) oil or lubricants, you’ll want to use either our plastic labels or either waterproof or greaseproof paper. These labels are both oil- and water-resistant. To write on these labels, you’ll want to use a permanent marker.

Our stickers are 0.1 mm thick.

We offer a wide selection of 14 roll label materials, now grouped into two main categories: Paper and Plastic. Each material offers unique qualities to help you achieve the perfect look for your products. Depending on your choice, you can add either a smooth, uncoated matte finish or a water-resistant, shiny gloss finish to your labels.

To help you decide which is right for you, we’ve divided them into categories:

Our classic labels are designed to create a simple but effective look and consist of white paper, white plastic, transparent plastic and natural white paper.

Our standout labels use eye-catching or unique-feeling materials, and will draw customers to your products. Our standout labels are made of satin paper, silver paper, gold paper, holographic plastic, betula laid paper, hay paper and a removable coated paper.

Our long-lasting labels are designed to last a long time, even against moisture. Whether you’re using them in wet conditions or in a kitchen, you can count on our white waterproof paper, greaseproof paper and black pulp-dyed paper labels to stay stuck.

The minimum size roll label you can create is 1 x 1 cm and the largest size is 30 x 30 cm.

Once you’ve finished designing your roll labels, you can choose how you’d like them to arrive — one full-sized roll (33 cm) or 3 slitted rolls (11 cm each). You will receive the same amount of labels either way, so you can choose based on how often you might use them or how you’d prefer to store them.
The more labels you order the wider your roll labels will be, but the cardboard tube will always be 76 mm in diameter.