The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
The complete guide to food branding
No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]
44 logo colour combinations to inspire your next logo design
Every brand needs a colour palette for its logo. Even if yours is black and white or a few shades […]
30 brand guideline examples to inspire you
A brand style guide is an essential tool for businesses that gives clear guidelines on how to communicate a brand […]
Branding colours: Everything you need to choose your brand’s colour palette
Chase. Citibank. Barclay’s. Bank of America. All banks. All use blue as one of their dominant branding coluors. Even other […]
How to create a brand style guide
A brand style guide takes the heart and soul of your brand – your mission, vision and values – and […]
The importance of a logo—5 reasons you must have one
You start a business—you get a logo designed. You know the drill. But have you ever wondered why you need […]
Personal branding secrets: 7 steps to building an outstanding personal brand
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]
The 59 best logo fonts and how to pick the right one
Logo fonts can make or break your logo design. Choosing the right typography can help tell your brand story and […]
The 22 best branding quotes to inspire you
Good branding is one of the most important things when it comes to ensuring the success of your business. That’s […]