Barbiecore trend: a woman wearing a hot pink hoodie

Barbiecore branding and the rise of hot pink

What comes to mind when you think of pink? Is it the colour of frilly dresses, fun cocktails and Valentine’s […]

Colour psychology for business branding: How to choose the right colours

We chatted with Dr. Sally Augustin, PhD, an environmental and design psychologist, to learn more about the psychology of colour. […]

Create a unique look for your business & watch it grow

Beautiful design can help your business grow – especially when it translates into branding that works everywhere your customers see […]

Branding made for word-of-mouth marketing

As a small business owner, there are plenty of things you can do to make your brand stand out. But […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

Branding glossary: Key terms every business owner should know

You’ve probably heard the word “branding” thrown around constantly – especially since starting your small business. And though you might […]

How to brand your business in a post-pandemic world

Thanks to social distancing, masks and an increasing vaccination rate, we’re moving closer to normality than at any other point […]

Design that works everywhere you do

When it comes to branding your small business, consistency is key. Whether you’re adding a page to your website or […]

Should you rebrand your small business?

The world — and the world of small business — is constantly evolving. Maybe you started out as just a […]

How to create a brand style guide

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

5 point-of-sale marketing tactics

Whether you run a retail shop or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

The best fonts for business cards

Picture this: You open a business card template and type your small business’s name. It looks tiny against the white […]