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Why isn't VAT applied to all products?
Last updated 18 June 2026.
VAT is not applied if a product is legally exempt or if you are a business customer in a qualifying country who provides a valid VAT ID. In these cases, a 0% tax rate is applied at checkout.

VAT is usually included in the total cost of your order, but it may not be applied if your items are tax-exempt or if you qualify for the reverse charge rule.

Reasons VAT is not applied

  • Product exemptions: Certain items, like specific types of brochures or books, may be zero-rated for VAT depending on the delivery country's tax laws.

  • Reverse charge rule: If you are a business customer shipping to a qualifying country and provide a valid VAT ID, we do not charge VAT. Instead, you account for the tax in your own country. This applies to orders shipped to:

    • Belgium

    • Spain

    • Finland

    • France

    • Italy

    • Portugal

    • Sweden

For more details on specific tax rates and how they affect your order, check our full policy below.


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