Ideas & Advice
Tips, trends and insights to grow your small business

8 Best Fonts for Posters: How to choose the right one
Choosing the right font for your poster plays a key role in how your message is received. It can determine […]

How to plan an event: the ultimate guide to event planning for businesses
Hosting an event is one of the most effective ways to build relationships, strengthen your brand and reach new customers. […]

23 business card design ideas for different industries
Let’s talk about your business card — that important branding tool that’s often someone’s first impression of your brand. Beyond […]

How to Design a Business Card: The Ultimate Guide
Your business card is often the first impression someone has of your brand — so make it count. In this […]

AI for small business: How can AI help my business?
Artificial intelligence might sound like something reserved for big tech firms, but the numbers tell a different story. AI for […]

40 famous logos and what you can learn from them
The most recognisable and famous logos belong to some of the most well-known organisations and brands. These popular logos often […]

The 9 types of packaging
When you’re competing in a crowded marketplace, standing out and getting brand recognition is key. Your product packaging design is […]

How to use QR codes to grow your small business (and 3 ways to generate one)
QR codes are back — and this time, they actually make sense. Once limited to warehouses and clunky marketing experiments, […]

9 fresh font trends for 2025
As we leap into 2025, the world of typography is bursting with fresh and exciting font trends that promise to […]

7 inspiring colour trends for 2025
As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

9 Innovative business card trends for 2025
As we all look towards 2025, we can’t help but notice the innovative business card trends that are giving a […]

Graphic design for beginners: how to create eye-catching business visuals
Your design is often your brand’s first impression, whether it’s on a business card, flyer or Instagram post. If it […]

What makes a good logo: characteristics, examples, evaluation checklist
What makes a good logo today goes far beyond clean lines and clever shapes. A great logo has to communicate […]

How to edit a logo: a step-by-step guide to editing a logo
Your brand is a living thing, and your logo will need to adapt with it. For example, you’ll need to […]

The ultimate guide to graphic design layout
A great design starts with a solid graphic design layout. The way elements are placed shapes how people see, digest […]

The best fonts for business cards: business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]

Folded leaflet fold types explained: Bi-fold vs Tri-fold vs Z-fold
Folded leaflets remain a cornerstone of marketing collateral for small businesses because they’re tangible, practical and persuasive. Handing someone a […]

8 standout business card trends 2026
If you’re redesigning or creating a business card, you might be wondering what’s trending in the world of design to […]

Marketing trends for 2026: what’s next for digital and offline promotion
Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]

What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign
For many people worldwide, the official festive season begins the moment Halloween is over and continues until New Year’s Day. […]

Business card insights in the digital age: the perfect pairing with tech
Here’s one of our favourite business card insights to spice up your next meeting: what percentage of employed and self-employed […]

What is event marketing and how does event marketing work for small businesses?
Ever hosted a pop-up, partnered on a giveaway or run a workshop to bring people through the door? That’s event […]

What is growth marketing?
What is growth marketing? Growth marketing aims to sustainably grow a business over time, rather than overtly drive sales. Put […]

What are the principles of marketing and why do they matter for small businesses?
No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

The ultimate guide to logo printing: how to print your logo on anything
Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]

How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective — but extremely important. According to Harvard Business School, 95% of purchasing […]

How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding — from packaging and labels to loyalty cards […]

Learn the power of niche marketing: loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

Small business branding design examples to inspire you
Branding design is about creating a brand identity that perfectly reflects your brand. While a logo may be enough for […]

What information should you put on your business card?
Knowing what to put on a business card — and what to leave out — helps you design a card […]

The psychology of colours in business: 11 colours and what they mean for your brand
The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]

What is shelf-ready packaging? A small business guide to designing retail-ready solutions
Shelf-ready packaging is quickly becoming the go-to choice for businesses aiming to stand out on crowded retail shelves. This growing […]

Save the date with QR codes: how to include a wedding QR code
So, the time has come to send out your save the dates, letting guests know when your big day will […]

19 Christmas gifts for customers and employees this festive season
Christmas is right around the corner, and ’tis the season to give a big thank you to all the people […]

10 Christmas marketing tips for small businesses
The festive season, from Black Friday to New Year, is a golden marketing opportunity for small businesses. For small business […]

2025 Christmas marketing tips for your small business
The economic landscape may not look particularly encouraging right now, but Christmas is fast approaching and it traditionally ushers in […]

20 creative Christmas card ideas
Christmas cards aren’t just a festive tradition — they’re a versatile tool that can surprise loved ones, strengthen business relationships […]

The Best Personalised Christmas Gifts for Mum: Top Picks for 2025
Shopping for Christmas gifts for Mum? The best gift is something personalised: something special and unique to her that she’ll […]

Best Happy New Year Wishes in 2025
Looking for the best Happy New Year wishes in 2025? You’ve come to the right place! Wishing someone Happy New […]

Best Christmas gifts for parents
Finding the perfect Christmas gift for parents can be a real challenge, especially when they seem to have everything. You […]