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Why is VAT charged on "printed matters" products, since they seem to fall under the zero rating?
Last updated 18 June 2026.
VistaPrint charges the standard VAT rate at checkout because the strict legal requirements for zero-rating depend on the specific content and layout of your custom design.

In some countries, the government allows a 0% VAT rate, often called a "zero rating", on specific types of printed matter. This usually applies to items intended primarily for reading, such as certain brochures, leaflets and booklets.

At the moment you place an order, it is not possible for us to confirm if your custom design meets the strict legal requirements for this lower rate. To ensure full tax compliance, VistaPrint applies the standard VAT rate to all orders at checkout.

By applying the standard rate at the point of sale, we ensure that your order stays compliant with local tax authorities and avoids the risk of unexpected tax adjustments later on.


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