How to thank your customers & employees in 2021

Estimated reading time: 5 minutes

It’s important to say ‘thank you’ at any time of year… but even more so at Christmas. Why not make sure your customers and employees know how much you appreciate their continued business and loyalty with a thoughtful gesture.

There are a lot of ways to show your gratitude, whether with a Christmas card or a personalised gift. Here are some low-cost ideas to say ‘thank you’ to your customers and employees this year – you’ll build stronger business relationships, make a positive impact on others and get yourself into the Christmas spirit.

Personalised Christmas cards

  • Personalised Christmas cards
  • Handwritten thank-you notes
  • Complimentary gift wrapping
  • Free Christmas delivery
  • Surprise perks or discounts
  • Thoughtful (branded) gifts

Gifts for employees:

  • Workspace upgrades
  • Appreciation outings
  • Recognition awards
  • Personal gifts
  • Charitable donations
  • Post-Christmas incentives

Send Christmas tidings to customers with…

1. Personalised Christmas cards.

This year, your card means more. Once you’ve ordered a batch of Christmas cards for your small business, take a few minutes to write a personal note inside each one. This may take you a little extra time, but the gesture will go a long way with your customers.

2. Handwritten thank-you notes.

If you can’t express your appreciation in person, do it with a handwritten note. Whether you use a note card or a postcard, including a quick message in every delivery order shows customers how much you value them and adds a tailored touch.

3. Complimentary gift wrapping.

Save customers time, energy and money by offering free gift-wrapping services. Use gift bags, ribbon or wrapping paper in colours that reflect your brand to subtly reinforce your small business.

4. Free Christmas delivery.

Contactless shopping is more popular than ever – so get ready to play Father Christmas and offer free doorstep delivery. Whether you drop off a wrapped and ready-to-open present or a bulk order of gift cards, customers will appreciate this added convenience.

5. Surprise perks or discounts.

The Christmas period is home to some major sale days, but make your customers feel extra-special with additional surprise discounts or rewards. If a shopper makes a large purchase at your boutique, send a thank-you email with a voucher code for their next visit. If a customer visits your coffee shop to buy gift cards for all of their employees, give them a free cup of coffee on their way out. Unexpected acts of kindness practically guarantee positive word-of-mouth advertising for your business… and you’ll get some good karma too.

6. Thoughtful (branded) keepsakes.

Put your logo on something practical, like a coffee mug or a wall calendar to help keep your business top of mind.

Include these gifts with in-shop or online purchases, or deliver them (along with your small business Christmas card) to local customers.

Show your employees some yuletide appreciation with…

7. Workspace upgrades.

Whether your employees are working on location or from home, make sure they have everything they need – maybe an extra set of face masks, an ergonomic office chair or an upgraded break room would make their lives easier. Acknowledging their comfort is a simple way to show gratitude for your employees’ hard work during an unprecedented year.

8. Appreciation outings.

2021 may not be the year for group lunches or parties, but you can still treat your employees to a nice meal or get everyone together (virtually!) for a team-building event. Send digital restaurant gift cards out so everyone can have lunch delivered on a particular day, or get the team together for an on-screen happy hour – give each of your staff an allowance to buy their favourite bottle of wine or other after-work beverage.

9. Recognition awards.

Praise from a manager can go a long way in terms of morale and attitude. Make this recognition more official with a certificate or employee of the month incentive, and go all-out with a virtual rewards ceremony.

10. Personal gifts.

Beyond branded fleece jackets and Christmas bonuses, give your employees something that feels truly personal. If you know one of your employees loves to cook, give them an of-the-moment cookbook with ingredients for the cover recipe. Is one of your staff members an aspiring musician? Give him/her an hour of recording time at a local studio. These highly personal gestures will show your employees that you care about them, that you value their interests and have spent quality time getting to know them.

11. Charitable donations.

Give a gift that will make everyone feel good about Christmas – make a donation in their name to their favourite charity, or match their contributions.

12. Post-Christmas incentives.

Most industries are busier than ever during the Christmas season – and this year, you might be dealing with long queues, confused customers and a surge in online orders. So once the Christmas rush is over, reward your employees’ hard work with a gift card to a local spa or a bonus day off.