Marketing & Advertising


8 website merchandising tips for your online shop front

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]

How to start marketing your spa, salon or gym again

COVID-19 was tough on small businesses across the board — including wellness and personal service-based businesses, like fitness studios, salons […]

The 6 marketing materials you need to start a business

To effectively market your small business, you need the right tools. After all, marketing is one of the most important […]

Create a restaurant patio with kerb appeal

It’s time to take your dining room outside… or, if you embraced outdoor dining last year, it’s time to reopen […]

Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

8 restaurant promotion ideas to boost take-out & delivery

The small business world has completely shifted in the past year – but the restaurant industry has been hit especially […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shovelling someone’s driveway – with […]

Tips for selling on Etsy for small business owners

The business world has been shifting to e-commerce for years. But recently that shift has accelerated even more, and today, online […]

Local awareness for small businesses

Not all small business owners have brick-and-mortar shopfronts — so, you may have to get creative with where you hang […]

How to use local SEO for small business

As a small business owner, you probably know that it’s important to be searchable and accessible online. And prioritising search […]

Show up, stand out: Handyman Marketing Ideas from Mark Monjonell

One of the biggest challenges small business owners will face is standing out from the competition — regardless of what […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]

How to create a YouTube channel & playlist

If you have a smartphone, an internet connection and a Google account, you have everything you need to start a […]

Outdoor & indoor signage ideas for small business

Great ideas to make the best out of signage for small businesses.

Digital marketing for small business: a 7-step checklist

Digital marketing for small business doesn’t have to be complex to be successful. All you need is simple, yet thoughtful, […]

Social media content guide for artisan small business owners

E-commerce and social media are more important than ever… especially for artisan business owners. With many customers shopping exclusively online […]

13 inexpensive marketing ideas for small business owners

Whether you’re a brand-new small business owner or a seasoned entrepreneur, it’s always a good idea to take advantage of […]

The three you need to deliver standout takeaway + six bonus to-go tips

Offering takeaway services at your restaurant or café is a great business move – but how can you turn it […]

5 ways to use signage for restaurants

Signage is key in communicating with your customers, at a distance or up close. And whether you’re communicating new offerings […]

5 things you’ll need to start a website for your business

You’d be hard-pressed these days to find a small business owner who didn’t know the value of having a presence […]

Postcard marketing ideas: 12 effective uses of postcards

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

12 ways to stand out at trade shows with business cards and more.

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]