Marketing & Advertising


8 standout business card trends 2026

If you’re redesigning or creating a business card, you might be wondering what’s trending in the world of design to […]

Marketing trends for 2026: what’s next for digital and offline promotion

Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]

Person applying Meraki Chocolate branded stickers to holiday shipping packages.

What is Cyber Monday? Plus 5 tips to run a successful Cyber Monday campaign

For many people worldwide, the official festive season begins the moment Halloween is over and continues until New Year’s Day. […]

Minimal black and white business card with name and QR code – a modern example for business card insights.

Business card insights in the digital age: the perfect pairing with tech

Here’s one of our favourite business card insights to spice up your next meeting: what percentage of employed and self-employed […]

Event marketing

What is event marketing and how does event marketing work for small businesses?

Ever hosted a pop-up, partnered on a giveaway or run a workshop to bring people through the door? That’s event […]

Branded product materials for Little Bee, including paper bag, brochures, jars, candles, t-shirt, stickers, and business cards – a visual example of how to market a product.

How to market a product: traditional and digital product marketing strategies

Creating a great product is a win in itself but getting it in front of the right people is where […]

What is growth marketing

What is growth marketing?

What is growth marketing? Growth marketing aims to sustainably grow a business over time, rather than overtly drive sales. Put […]

Illustration of a person explaining principles of marketing on a whiteboard with icons representing graphs, statistics, and ideas.

What are the principles of marketing and why do they matter for small businesses?

No matter what kind of business you run, marketing is how people find, trust and decide to buy from you. […]

What Is Black Friday

What is Black Friday? 5 tips to maximise sales

What is Black Friday? Only the busiest shopping day of the year and the unofficial start of the Christmas shopping […]

Woman smelling a candle in a candle shop

7 creative candle packaging ideas to make your brand shine

Candle packaging is more than just pretty boxes — it’s your first impression, a way to tell your brand’s story […]

A-frame signage example promoting a limited-time offer at a doughnut shop

Guide to standard A-frame sizes

When it comes to capturing attention, few tools are as effective as A-frames. These portable, freestanding signs are ideal for […]

5 Shop front sign ideas to Attract Customers

5 storefront sign ideas: How to attract customers to your store

Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]