How to do market research for small businesses: a step-by-step guide
You’ve got a thriving beauty brand, local coffee shop or consulting business, and your loyal customers love what you do. […]
How to build a digital marketing strategy
Today, the majority of our content consumption takes place in the digital world. To keep up with our reliance on […]
Digital marketing vs. traditional marketing: what’s the difference?
Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right […]
The best & worst digital marketing campaigns of all time
The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art and […]
What is digital marketing?
In the most basic of terms, digital marketing is simply marketing that’s happening on digital channels. (Pretty obvious, right?) But […]
The different types of digital marketing (and how to use them)
Digital marketing can seem overwhelming. With so many channels, it’s tough to know where to begin. What exactly do SEO […]
How to develop a successful social media strategy in 7 simple steps
“Strategy” may sound formal and calculating (and a strange companion for “social”) but a social media strategy is really all […]
Four major forms of social media advertising – and which platforms support them
If your customers are on social media – and let’s face it, they are – your brand’s ads also need […]
How event QR codes can enhance your customer connections
A sea of people are streaming through the event doors and past your booth. You want to attract, engage and […]
Which types of websites and layouts are best for your business?
As a small business owner, you know your website is a direct reflection of your brand. And with 9 out […]
Influencer marketing for small businesses: How it works and how to get started
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be […]