Delight & excite customers with Christmas packaging

Estimated reading time: 6 minutes

Sometimes, it’s what’s on the outside that counts…especially when it comes to Christmas wrapping and packaging. As a small business owner, the festive season is a perfect opportunity to wrap gifts in more than just pretty paper. When it comes to packaging for 2021, going the extra mile can help build customer loyalty and reinforce your brand — especially if this is your business’ first festive season.

Here, see how Maya Creations uses packaging that reflects their brand and feels perfectly festive for the season. Whether you exclusively sell your products online, run a brick-and-mortar shop or are planning to pop up at local markets this year, take a cue from their Christmas packaging ideas to make a great impression on current, new and potential customers.

5 ways to add some festive cheer to your packaging:

  1. Give the gift of gift wrapping.
  2. Use packing materials that reflect your brand.
  3. Showcase your small business story.
  4. Give an appreciation offer.
  5. Add something special.

1. Give the gift of gift wrapping.

‘Tis the season for gifting…so make it easy for your customers to send a ready-to-unwrap gift to their loved ones. You’ll be offering a much-appreciated service to loyal customers — and impressing prospective clients. Make it easy for customers to add gift wrapping to their in-store order for a small fee (or offer it for free with a minimum spend), and show up to the Christmas market fully stocked and ready to wrap.

VistaPrint Tip

A gift isn’t complete without a card — offer to include a blank note card that your customer can personalise before they place their present under the tree.

2. Use packing materials that reflect your brand.

From tissue paper to mailing labels, make sure everything you use to pack orders includes an element of your business look. Offer wrapping in your brand’s colours and style, and make sure it can be used for all recipients, regardless of whether they celebrate Christmas or another religious festival. Here, Maya Creations uses a red, green and blush festive pattern to complement their standard green logo design. This festive-inspired design quickly turns ordinary labels, stickers and paper bags into branded collateral. 

3. Showcase your small business story.

If you’re interacting with your customer at your shop or a local market, you may have a chance to chat with them or share a little bit about your brand. When you’re wrapping up an order, offer to include an informational brochure or postcard so they can learn even more about your small business — or pass it along to the lucky gift recipient. 

4. Give an appreciation offer.

Make sure customers know how much you appreciate them with a thank-you offer — this will encourage another purchase and ensure they come back for more. Something as small as 10% off or free delivery can go a long way in making your customers feel special. Print the offer on a business card and add it to your gift-wrapping routine — staple it to a paper bag or attach it to their receipt when they check out.

5. Add something special.

Go the extra mile when someone shops at your market stall or brick-and-mortar shop. After they purchase an item, surprise them and add something special to their shopping bag. Maybe a sample of a new product, insider information about upcoming products or sales, some fun single stickers or a bonus gift for a high-value purchase. Did your customer purchase a pet portrait? Include a dog treat or collar charm. Did someone buy a bar of lavender soap? Throw in a bonus lip balm in the same scent. This level of detail will go a long way in making a lasting impression.

Bonus Christmas wrapping tips for online orders

Start from the outside, in.

Show that you put as much thought and care into your packaging as you do your products. That way, you’ll create an experience that will excite customers from the moment their package arrives. If you’re posting an order, make sure everything you use to pack it reflects your brand — including crinkle filler paper and mailing labels.

VistaPrint Tip

An aesthetically pleasing package lends itself to Instagram-ready unboxings. Encourage customers to share their unboxing experience (and follow your shop!) on social media — add this call to action to a business card or postcard that you can include in each order.

Give the gift recipient some background info.

Tuck a postcard with your brand’s story into every order — it’s an inspiring touch any time of year, but especially during the festive season. Since you didn’t get to chat directly with your customer face to face, you’ll give them some insight into the person and passion behind the product. Plus, an informational postcard gives you a chance to make a meaningful impression on the person receiving the gift. (Remember, they’re a potential customer!) If they love the product and your brand message, they’ll want to shop directly from you next time.

Include a personalised note.

Since you can’t thank your online shoppers in person, order a set of ‘thank you’ postcards or note cards and customise each one with a hand-written message. This small gesture can go a long way…and a logo postcard will help reinforce your brand identity. If your item is being sent as a gift to someone else, offer to include a note card with a personalised message from the sender. This is a great way to make the gift giver look good, even if they didn’t send the package themselves.

The finished look

See how it all comes together in Maya Creations’ Christmas wrapping suite.

  1. Custom packaging tape. Add some festive cheer to your packaging from the outside in with custom packaging tape.
  2. Paper bags. A Christmas-inspired design makes this branded paper bag ready for gifting.
  3. Mailing labels. Create a Christmas version of your standard mailing label for a festive finish.
  4. Swing tags. Add an on-brand touch to an ordinary paper bag with a swing tag.
  5. Roll stickers. Add your festive branding to basic gift boxes with a roll sticker.
  6. Business cards. A business card is the perfect place to encourage post-Christmas shopping with an incentive.
  7. Single stickers. Individually cut stickers add something extra to any wrapped package.
  8. Postcards. Say ‘thank you’ with a postcard.