Outdoor event marketing & branding to help you stand out

Estimated reading time: 3 minutes

Outdoor events, like craft fairs and farmers markets, are great places to make meaningful connections, attract new customers and build excitement around your business. But you can’t make any of those happen if people don’t spot you first. From outdoor event marketing supplies, like signage, to promotional materials, like flyers, make sure you have everything you need to stand out from the competition. Here, we’ll talk you through everything you need to stand out at your next event.

3 ways to stand out at your next event:

  1. Attract attention from afar.
  2. Get ready for your close-up.
  3. Make a lasting impression.

1. Attract attention from afar

When you’re creating large-scale items for your outdoor event booth, keep your designs simple. People can easily get distracted and overwhelmed at events, and you’re competing for their attention. The best way to cut through the noise is to provide clear, to-the-point information that’s easy to read at a glance. Make customers want to make a beeline for your stand with attention-grabbing banners, A-frame signs or flags. Large banners should be clean and simple for maximum impact – all you really need on your banner is your name and logo. Choose one primary font, and stick to a few key colors.

VistaPrint Tip

Your logo should tell prospective customers what your business is all about from the moment they see it. If you need help creating a logo for your small business, Vista has 3 services to choose from to get a one-of-a-kind logo design.

2. Get ready for your close-up

Once people come over to your table, make sure your setup is polished, professional and easy to understand. The way you present yourself visually is an important part of outdoor event branding – use the same colors, templates and logo across all materials, and showcase your brand everywhere possible. Outfit your table with a branded tablecloth or table runner, and outfit yourself with a branded T-shirt or hat. This kind of consistency can go a long way in making your business memorable. Also, keep some postcards and flyers on hand that give customers more information about your business. Even if they don’t end up making a purchase, they’ll walk away with something that has your name and look…keeping you top of mind.

VistaPrint Tip

Stock your display with plenty of flyers and business cards so customers can walk away with your contact information and product information. This will make it wasy for them to find you (online or in person) long after the event is over.

3. Make a lasting impression

Make your brand memorable (even when the event’s over) with a thoughtful packaging experience. Start by adding your brand to your packaging – it can be as simple as sticking a label or sticker to a jar, box or bag. And when you’re wrapping up an order, pack it in a branded box or paper bag and drop in one of your business cards. In addition to looking more professional and credible, branding your merchandise will keep you top-of-mind long after your customers have returned home.