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Paper Labels

Custom Sizes Available
Match your brand and product packaging with custom paper stickers. Find what you need with an assortment of sizes, materials and shapes.
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Create a professional and cohesive look for promotions and packaging with paper labels.

  • NEW: Custom sizes available
  • 15 standard size options
  • 10 material options
  • 5 shapes, including a custom shape option
  • Slitted roll
  • Full-colour printing
  • Quantities from 100 to 10,000

Professional look

Ready to elevate your brand and product packaging? Our paper labels can help your products and business stand out from the rest. You can create a custom size and shape to ensure your labels come out just right. Use them to label boxes, bottles, jars and more.

Long-lasting quality

Printed on a variety of paper options, with your choice of a matte or glossy finish, our paper labels can be cut in any shape or size you want. You can also choose from waterproof and greaseproof options to create a complimentary look for your business that will last. Your labels will arrive coiled around a roll, ready to use.

Simple, intuitive design

With our design studio, it's easier than ever to create a custom label that represents your brand. If you choose a custom shape or size, upload your design as a first step and you’ll be able to customise it further once it’s uploaded. If you went with a standard shape and size, you can upload your own design or browse our customisable options. Need a hand? Our expert designers are waiting in the wings. Once your design is ready, we’ll professionally print and deliver your labels to you.

Vistaprint offers Paper Labels design templates in assorted styles.

Designs

Select a design template to preview it on the product. Click 'Continue' to customise it.

Reviews

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Ratings Distribution

Reviewed by 17 customers

Will order again

30 Oct 2025 | Sophia | Verified Buyer
Very easy to create and order. All the options and variations one needs with descriptions to make decisions simple. Our business logo is on a red background but I may invert the colours for our next order as I think will print better - absolutely fine as we chose a cheaper label option for food packaging that will be ripped anyway. Exactly what we needed - thank you!

Paper product labels

14 Oct 2025 | Janet K. | Verified Buyer
Excellent purchase, great quality and price!
Response from Vistaprint Customer Care Team:
Thank you so much for your kind words. We’re delighted to hear that you’re happy with the quality and price of your Paper Product Labels! We did notice the 3-star rating, and if there’s anything we can do to further improve your experience or assist with your order, please don’t hesitate to reply to this review. We’re here to help and would love the opportunity to support you further. If you have any questions or need assistance, our Customer Support team is available at 0800-028-6962, or you can visit our Help Centre (https://www.vistaprint.co.uk/customer-care/help-centre/) for real-time support. Thank you again for your feedback. It means a lot to us!

High quality!

22 Sept 2025 | Nikki S. | Verified Buyer
These stickers are high quality, easy to use and invaluable to my business. The logo is so clear and helps to promote my business!

Excellent labels

10 Sept 2025 | Handmade J. | Verified Buyer
They came out really nice really crisp better then excpected.

Amazing

8 Aug 2025 | Jade S. | Verified Buyer
Turned out absolutely perfect and the chat people were so helpful
Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Find out more
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Frequently asked questions

It depends on the material you choose. Below is a list breaking down the material thickness of our paper labels:

  • White Paper: 69 microns (0.069 mm)
  • Natural White Paper: 69 microns (0.069 mm)
  • Betulla Laid Paper: 135 microns (0.135 mm)
  • Satin Paper: 110 microns (0.110 mm)
  • Greaseproof Paper: 120 microns (0.120 mm)
  • White Waterproof Paper: 148 microns (0.148 mm)
  • Hay Paper: 146 microns (0.146 mm)
  • Gold Paper: 73 microns (0.073 mm)
  • Black Pulp-Dyed Paper: 153 microns (0.153 mm)

Yes. If you plan to write on your paper labels, we recommend you pick the matte option — it’s the easiest to write on. For our gold, black and hay paper, you’ll want to make sure to use a permanent marker.

Our labels are durable and made to last up to 2 years, with waterproof and greaseproof options also available to choose from.

If you’re unsure about which size labels you’ll need or which shape suits your products or logo best, you can always check out our printable label sizing guide. It’s a great way to see how our standard-sized labels look on your products and packaging, and it’s completely free.

Yes. Our paper labels are available in a variety of colour options, including white, gold and black. Our full-colour printing makes it easy to print any colour on as much (or as little) of your label as you’d like.

Yes, you can use your stamps on both coated and uncoated labels.