How to design unique retail packaging

Read time: 4 minutes

In this fast-paced, fast fashion world, distinguishing yourself from the crowd has gotten a lot harder. In order to be the full package for your customers, you have to consider your packaging. Custom retail packaging has become a powerful tool for businesses to captivate consumers’ attention, convey brand identity, and provide an unforgettable unboxing experience. In this article we’ll talk about the impact of retail packaging and ways to show off your own.

Designing your retail packaging

Packaging is no longer a mere necessity for protecting products during transit, your packaging is often your brand’s first point of contact with your customers. So much thought goes into packaging nowadays, and a well-designed package can tell a story, represent your brand’s values, personality and what makes you unique. Creating your own custom retail packaging is a great way to ensure that you’re giving your customers a one-of-a-kind, individual experience every time they place an order with you. If you’re new to creating custom packaging, you’ll be happy to know that customising everything from postal boxes to tape, to swing tags, is probably easier than you think. For example, VistaPrint offers two ways to create your custom retail packaging. 

  1. If you already have a logo or brand design that you’d like to use on your custom packaging, you can easily upload it to any of our products, whether it’s wrapping paper or product boxes. Our design studio also allows you to tweak your design by adding colours, typography or different backgrounds. 
  2. If you’re looking for inspiration to get your retail packaging off the ground, VistaPrint also offers a huge range of unique, fully customisable template designs for you to try. We have template galleries for paper bags, labels and more. Filter through our designs by style, theme or industry. Once you’ve found the right one for you, make it your own by adding or changing colours, fonts or backgrounds.  

Create diverse packaging 

As well as being the forefront of your brand and image, your packaging can also be versatile and enable you to taillor messaging to different audiences. Limited edition releases, seasonal variations or collaborations can be reflected through packaging, creating anticipation and demand. This is an effective strategy employed by cosmetic companies, where packaging designs change with every new product launch, evoking novelty and excitement.  

The best retail boxes for unboxing 

Unboxing has become a huge phenomenon, particularly on social media. Customers eagerly share their latest purchases online, turning ordinary moments into shareable ones. The bigger and more unique the reveal, the more surprise and delight your customers experience. For example, printing a personal message onto the inside of a flip lid box is a fantastic way to show some appreciation for your customers. You could even print a QR code (we’ll help you generate one of those by the way) and link consumers to hidden content, special discounts or brand information.  

VistaPrint Tip

However you decide to go about designing your custom retail packaging, remember to stay authentic to yourself and your brand. Stand out from the crowd by being yourself. 

All these details show that you’ve put thought into your brand, your products and most importantly, your audience. They encourage customers to share their experiences and also cement brand loyalty.