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Sticker Rolls

Custom Sizes Available
Note: Unit pricing is per label.
Level up your branding with professional labels designed for high-volume use. Got a label machine? Check out our labels for labelling machines.
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Take your branding to the next level.

  • 15 standard sizes – custom size available
  • 7 standard shapes – custom shape available
  • 14 material options
  • Standard (33 cm) & slitted rolls available
  • Full-colour printing
  • Quantities from 100 to 10,000

Note: Find the right material for you with our material comparison guide.

Brand anything & everything

Looking for a stress-free way to create professional consistency on bags, boxes, jars, bottles and more? Our sticker rolls are great for businesses with higher-volume or fast-moving stock. You can choose from classic materials like white or transparent plastic, or get creative with gold or silver stickers. You can even create a custom size and shape to ensure your labels come out just right. Quality, convenience and cost-effectiveness — all rolled into one.

Easy use and storage

The roll shape allows them to be used easily and then stored without taking up much space at all. You can easily keep them in a drawer by the tills, in a warehouse or with office stationery. Whenever you get new stock or run a promotion, you can quickly label the products before conveniently storing the labels again, or use long-lasting labels for products that are to be stored.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable options. To ensure your labels' material is visible, avoid .JPEG files and white backgrounds. Instead, use .PDF or .PNG files for a transparent background. Our design tools will guide you through each step, and if you need assistance, you can always reach out to a designer. Once you're happy, your labels will be sent to you, ready for you to roll them out.

Vistaprint offers Sticker Rolls design templates in assorted styles.
Stacked Roll Labels

Designs

Select a design template to preview it on the product. Click 'Continue' to customise it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 245 customers

Stickers

24 Oct 2025 | Andrew S.
The stickers are good but we’re delivered on ONE reel!! That means that we have to carry a massive roll around the workplace every time we need them. I did ask for the stickers to be in small reels but that did not happen
Response from Vistaprint Customer Care Team:
We’re glad to know you’re pleased with the quality of your stickers, though we’re sorry to hear they were delivered on one large reel instead of smaller rolls as requested. We completely understand how inconvenient this must be and would like to look into it further for you. To help us review the matter and assist accordingly, please provide the order number starting with VP_. Once we have this information, we’ll be able to locate your order details and determine the best way to proceed. We look forward to your reply.

Very happy with ease of repeat order…

24 Oct 2025 | Claire M. | Verified Buyer
I am very please by how easy it is to repeat order my logo stickers. This time I orders the small ones as usual but also a roll of larger ones. I found this process easier than expect and am very pleased with the labels themselves… they are high quality, stick securely and look very professional.

Hi-spec, professional products

24 Oct 2025 | tobyf11 | Verified Buyer
Couldn’t be happier and great customer support when I needed it.

Item perfect and as described,

24 Oct 2025 | Eleanor H. | Verified Buyer
Item perfect and as described, arrived in great time. Sticker preview gave me a great look and overview of what product would look.

Great quality

24 Oct 2025 | Benj O. | Verified Buyer
Great stickers!!
Displaying Reviews 1-5

Frequently asked questions

Our sticker rolls are priced per individual label, and are available with a minimum order quantity of 100.

Minimum order quantities start at 100, so you can try them out before you order more.

If you’re unsure about which size labels you’ll need or which shape suits your products or logo best, you can always check out our printable label sizing guide. It’s a great way to see how our standard-sized labels look on your products and packaging, and it’s completely free.

Yes. If you plan to write on your sticker rolls, our white paper option is easiest to write on with a pencil or pen. For our silver and gold labels or plastic sticker rolls, you’ll want to make sure to use a permanent marker.

White paper labels are a great, durable option for indoor use – if your sticker won’t come in contact with liquid, you’ll be in great shape. Silver and gold labels work well on dry goods and cold temperatures. If you intend to use your custom stickers on products that contain (or are exposed to) oil or lubricants, you’ll want to use either our plastic labels or either waterproof or greaseproof paper. These labels are both oil- and water-resistant. To write on these labels, you’ll want to use a permanent marker.

Our stickers are 0.1 mm thick.

We offer a wide selection of 14 roll label materials, now grouped into two main categories: Paper and Plastic. Each material offers unique qualities to help you achieve the perfect look for your products. Depending on your choice, you can add either a smooth, uncoated matte finish or a water-resistant, shiny gloss finish to your labels.

To help you decide which is right for you, we’ve divided them into categories:

Our classic labels are designed to create a simple but effective look and consist of white paper, white plastic, transparent plastic and natural white paper.

Our standout labels use eye-catching or unique-feeling materials, and will draw customers to your products. Our standout labels are made of satin paper, silver paper, gold paper, holographic plastic, betula laid paper, hay paper and a removable coated paper.

Our long-lasting labels are designed to last a long time, even against moisture. Whether you’re using them in wet conditions or in a kitchen, you can count on our white waterproof paper, greaseproof paper and black pulp-dyed paper labels to stay stuck.

The minimum size roll label you can create is 1 x 1 cm and the largest size is 30 x 30 cm.

Once you’ve finished designing your roll labels, you can choose how you’d like them to arrive — one full-sized roll (33 cm) or 3 slitted rolls (11 cm each). You will receive the same amount of labels either way, so you can choose based on how often you might use them or how you’d prefer to store them. The more labels you order the wider your roll labels will be, but the cardboard tube will always be 76 mm in diameter.