Choosing the right fonts for stunning poster design

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Serif, Sans Serif, Gothic Sans, Modern Serif, Handwritten, Monospace…brain implosion. If you don’t have a lot of experience with fonts, choosing the right poster fonts from the gazillion of options out there can be a mine field. 

You want to create something that’s both visually captivating and blends with your design, but you also need it to be legible. No pressure.  

Luckily, we’ve put together a collection of fonts that are widely considered among the best fonts for posters, and explained a bit about each of them. 


Helvetica is a classic sans-serif font that has stood the test of time. Its clean and modern appearance makes it versatile and suitable for a wide range of poster designs. Whether you’re creating a minimalist poster or a bold and impactful one, Helvetica provides a timeless aesthetic that ensures readability. 

Bebas Neue:

If you’re aiming for a bold and attention-grabbing poster, Bebas Neue is an excellent choice. This sans-serif font is known for its strong, uppercase characters that make a statement. It’s commonly used in posters for events, music festivals, and other high-energy occasions where a powerful visual impact is desired. 


Gotham is a contemporary sans-serif font that conveys a sense of professionalism and modernity. It’s widely used in various design applications, including posters, due to its clean lines and geometric shapes. Gotham’s versatility makes it suitable for a range of poster styles, from corporate events to artistic exhibitions. 


Roboto is another versatile and easy-to-read sans-serif font that works well for posters requiring a clean and modern look. Its rounded edges and balanced proportions contribute to a friendly and approachable feel. Roboto is an excellent choice for informational posters where clarity and readability are paramount. 

Trajan Pro:

For a touch of sophistication and elegance, Trajan Pro, a serif font, is a big favourite. Its classical Roman letterforms evoke a sense of tradition and timelessness. Trajan Pro is commonly used in movie posters and for events that seek to convey a sense of reputation and importance. 


Raleway is a sans-serif font with a sleek and modern appearance. Its thin, elegant letterforms make it well-suited for contemporary and stylish poster designs. Raleway is often used in fashion, lifestyle, and art related posters where a sense of sophistication is desired. 

Brush Script:

When a more casual and artistic vibe is needed, Brush Script, a script font, can be an excellent choice. Its handwritten appearance adds a personal touch to the design, making it suitable for posters promoting creative events or DIY workshops. 

The choice of fonts can really influence the visual impact of your poster design. Whether you opt for a classic and timeless font like Helvetica or a bold and modern choice such as Bebas Neue, selecting the right font for your poster can elevate its overall aesthetic and help convey your message to the audience more effectively.  

If you’re using two fonts be sure to choose ones that contrast well. If you have a bold, thick headline, pair it with a simpler and thinner typeface for the body text. The contrast will create a visual interest and make the text easier to read. Remember, choosing the best poster fonts really depends on your content and messaging. Experiment and have fun.  

VistaPrint Tip

However you decide to go about designing your custom retail packaging, remember to stay authentic to yourself and your brand. Stand out from the crowd by being yourself.