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The 22 best branding quotes to inspire you

Reading time: 8 minutes

Good branding is one of the most important things when it comes to ensuring the success of your business. That’s why we’ve collected the best branding quotes from the most successful entrepreneurs and branding experts. Their branding advice can provide you with invaluable insights into the secrets of effective branding.

Here are the best branding quotes of all time to inspire you and your business:

1. Lisa Gansky

“A brand is a voice and a product is a souvenir.”

Lisa Gansky

Lisa Gansky is an American entrepreneur, writer and speaker. She was co-founder and CEO of Global Network Navigator and Ofoto. She is a thought leader on topics of innovation and entrepreneurship.

Lisa Gansky

Lisa Gansky, photo by Kris Krüg

2. Henry Ford

“You can’t build a reputation on what you are going to do.”

Henry Ford

Henry Ford, the founder of Ford Motor Company, was a business magnate, visionary and industrialist. His quotes and insights on entrepreneurship and branding are legendary.

Henry Ford

via thehenryford.org

3. Warren Buffett

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Warren Buffett

Warren Buffett, CEO of Berkshire Hathaway, is a business magnate and philanthropist. He is one of the world’s most successful investors.

Warren Buffet

Warren Buffet via Markets Insider

4. Jeff Bezos

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

Jeff Bezos

Entrepreneur and investor Jeff Bezos is the founder and CEO of Amazon, owner of The Washington Post and founder of space venture Blue Origin. He is one of the richest people in the world.

5. Elon Musk

“Brand is just a perception, and perception will match reality over time.”

Elon Musk

Tech entrepreneur, innovator and visionary Elon Musk is CEO of Tesla Motors and space exploration venture SpaceX.

6. David Brier

branding quote David Brier

David Brier via BKC

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”

David Brier

David Brier is a branding and brand identity expert, designer, speaker, blogger and author of “Brand Intervention”.

7. Seth Godin

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin

Marketing and leadership expert Seth Godin is a best-selling author, entrepreneur, blogger, and speaker.

Seth Godin

via Seth Godin

8. Howard Schultz

“If people believe they share values with a company, they will stay loyal to the brand.”

Howard Schultz

Businessman and billionaire Howard Schultz is the former CEO of Starbucks and former owner of the Seattle SuperSonics.

Howard Schultz

Howard Schultz via The Economic Times

9. Jessica Walsh

“If no one hates it, no one really loves it.”

Jessica Walsh

Jessica Walsh, co-founder of design agency Sagmeister & Walsh, started her career interning at Pentagram under Paula Scher and has contributed work for Levi’s, Adobe, and Print magazine.

Jessica Walsh

via &Walsh

10. Walter Landor

“Products are made in a factory but brands are created in the mind.”

Walter Landor

Branding pioneer Walter Landor was a renowned brand designer and founder of brand consulting firm Landor.

Walter Landor

via Landor

11. Dan Schawbel

“Your personal brand serves as your best protection against business factors you can’t control.”

Dan Schawbel

Dan Schawbel is a bestselling author and founder of research and advisory firm Millennial Branding.

Dan Schawbel

via Dan Schawbel

12. Steve Forbes

“Your brand is the single most important investment you can make in your business.”

Steve Forbes

Steve Forbes is the Editor-in-Chief of business magazine Forbes.

13. Zig Ziglar

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Zig Ziglar

Zig Ziglar was a best-selling author and motivational speaker.

Zig Ziglar

Zig Ziglar via Britannica

14. Tim Ferriss

“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.”

Tim Ferriss

He explains: “Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto.”

Tim Ferriss is an entrepreneur, podcaster and author of “The 4-Hour Workweek” and “Tools of Titans”.

Tim Ferriss

Tim Ferriss via Forbes

15. Marty Neumeier

“Branding is the process of connecting good strategy with good creativity.”

Marty Neumeier

Author of “The Designful Company”, Marty Neumeier is a writer, speaker and expert on topics of branding, design and creativity.

16. Ashley Friedlein

“Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.”

Ashley Friedlein

Marketing expert Ashley Friedlein is an entrepreneur, investor, speaker, author and CEO & founder of Guild.

Ashley Friedlein

Ashley Friedlein via Paul Clarke

17. Sir Richard Branson

Sir Richard Branson

Sir Richard Branson via Denver Center

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

Sir Richard Branson

Sir Richard Branson, founder of Virgin Group, is a business magnate, author, investor and philanthropist.

18. Larry Ackerman

“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”

Larry Ackerman

Larry Ackerman is an expert on organisational and personal identity and author of “Identity is Destiny” and “The Identity Code”.

Larry Ackerman

via Larry Ackerman

19. Krista Neher

“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.”

Krista Neher

Marketing expert Krista Neher is a bestselling digital marketing author, speaker and trainer.

Krista Neher

via Krista Neher

20. Lewis Howes

“The most important thing to remember is you must know your audience.”

Lewis Howes

Former professional football player Lewis Howes is an entrepreneur and best-selling author of “The School of Greatness”.

Lewis Howes

via Lewis Howes

21. Jason Hartman

“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”

Jason Hartman

Jason Hartman is the founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation. He’s an entrepreneur, speaker, and author.

22. Dave Buck

“Your brand is a gateway to your true work.”

Dave Buck

He continues: “You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.”

Dave Buck is a professional coach and the CEO of CoachVille.

Dave Buck

Dave Buck via Conscious Coaching

The best branding quotes say it all

If you take this invaluable advice from some of the most successful entrepreneurs to heart and let these famous branding quotes inspire you, you’ll be on the right track to building an exceptional brand.

Your brand identity is your chance to set yourself and your business apart from the competition, so make the most of it. 

Author: Antonia Gesch