Trends Design & Marketing2026
Every year, we interview designers from the 99designs by Vista community and VistaPrint marketing experts to uncover the new and exciting trends in design and marketing. And in 2026, it’s clear that connection, personality and imperfection are standing out in a market flooded with over-stylised sameness. People are craving something they can trust: Designs that feel personal and approachable.
Explore all the trends across eight key categories and find out what’s turning heads, plus tips and insights on how to bring these trends to life in your own branding!
Graphic design
These trends reflect a craving for what’s real, honest or even flawed. They’re showing up in raw, textural, stripped-back designs that are more personal and genuine than perfect and polished. From Neon Noir to Candid Camera Roll, find out how these ten graphic design trends are reshaping the industry today.
Small businesses have the freedom to get weird, bold and let their individuality shine through in ways big brands often can’t.
Patrick Llewellyn,
VP, Digital and Design ServicesPackaging design
Explore new packaging possibilities that put authenticity in the spotlight. Whether it’s going back to basics with simple, elemental design or focusing on what’s real and human, these ten new looks are gaining momentum and making an impact.
Logo design
The trends are loud and clear: in a world full of slick, samey logos, the designs that command attention feel personal, tactile and human. From the dark atmosphere of Storybook Gothic to the cosy charm of Toasty Logos, learn how to bring these ten standout trends to life.
Logo design in 2026 is all about motion, mood and meaning. Less perfect and more personal. Small businesses win when they lean into what makes them unmistakably their own.
Julie Halloran,
Global Executive Creative DirectorBusiness cards
Business cards are one of the most effective ways to introduce your brand and make it memorable, and this year the trends are bigger, bolder and more personal than ever. Whether it’s the shimmer of Holographic Dream or the subtle details of Fine Line Finishes, find out how tapping into the right look can turn a simple card into a lasting connection.
Website design
Your website is often the first interaction your customers have with your brand, and those first impressions count. From AI-Powered Personalisation to Dial-Up Delight, get the download on the web design trends getting clicks in 2026 and learn how to make them work for your brand.
Marketing trends
Ranging from cheeky stunts and quirky collabs to long-form storytelling and playful uses of AI, these trends all share one thing: They’re designed to make customers stop, notice and remember. Explore the seven standout marketing trends and see what they mean for the future of branding.
Font design
In 2026, people are craving brands they can trust, and these trends tap into that feeling with typography that’s clear, warm and human. Because when your typography feels like your voice, customers listen. Explore the top eight font trends and find out what’s drawing people in.
Colour trends
The colours of 2026 highlight a broad spectrum of possibilities for brands across all industries, whether you opt for soft, down-to-earth pastels or bold, futuristic neons and infrareds. Dive into the top eight colour trends and uncover the palettes that are getting all the attention.
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