Christmas gift basket ideas for small businesses

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Hand opening gift basket to see Christmas card

The festive season is the perfect time to show a little extra appreciation to the people who help your business thrive: customers, clients and business partners. Thoughtful and festive, gift baskets are one of the best ways to say thank you. A well-selected gift basket feels personal, builds loyalty and makes your brand stand out. Whether you’re hoping to boost client retention or to spread some seasonal cheer, the best gift baskets can leave a lasting impression and keep your business top of mind well into the new year. In this guide, we’ll take you through creative and budget-friendly Christmas gift basket ideas and presentation tips, making gifting easy, meaningful and memorable.

Branded Christmas gift basket ideas, personalised water bottle, mug and hoodie

15 Christmas gift basket ideas

When it comes to choosing what to include in your Christmas gift baskets, there’s no one-size-fits-all solution. The best gift baskets strike a balance between personal and professional, offering a curated mix that feels both generous and relevant.

Custom water bottle in a Christmas gift basket

Personalised Christmas gift basket ideas

Including customised items in Christmas gift baskets is a great way to make them feel personal, polished and brand-aligned. Whether it’s a mug with your logo on it, a branded notebook or a cosy hoodie in your company colours, customised gifts help your business stay top of mind long after the festive season ends. So if you’re looking for Christmas gift basket ideas that make an impact, personalised items are a smart place to start.

Branded mugs in a Christmas gift basket

1. Custom mug

A custom mug with your logo or company tagline will be used daily, keeping your brand in hand all year long.

Branded festive mugs Christmas gift basket ideas

2. Branded pen

Custom pens elevate the everyday and bring your brand identity to desks, notepads and pockets.

Colourful branded pen Christmas gift basket ideas

3. Photo puzzle

Create a personalised photo puzzle for a fun gift perfect for Christmas gifts for coworkers, employees and loyal clients. Customise the puzzle with your company logo or a festive photo of your team wearing Christmas hats.

4. Photo Christmas ornament

Personalised Christmas ornaments are keepsakes that bring your brand into customers’ homes at the most joyful time of the year. Customise ornaments with your logo or a festive design using your brand colours.

Branded Christmas decorations and promotional items

5. Branded tote bag

Branded tote bags, with your logo front and centre, are a stylish and eco-friendly gift basket item that customers will carry with them wherever they go.

Branded tote bag Christmas gift basket ideas

6. Branded mousepad

A custom mousepad with your logo or slogan printed on it is a personal and practical Christmas gift, ideal for clients or employees working from home or the office.

Branded mousepad Christmas gift basket ideas

7. Desk calendar

Branded desk calendars are a useful Christmas gift that keeps your business visible every day of the year. Customise the calendar with company moments and milestones from the previous year or add inspiring quotes, useful tips or industry insights that your clients will appreciate all year long.

Branded desk calendar Christmas gift basket ideas

8. Branded hat

Whether you choose caps, beanies or bucket hats, branded hats are a practical, stylish Christmas gift basket idea that customers can wear year-round – keeping your brand front and centre.

Branded hats on a shelf, Christmas gift basket ideas

9. Personalised drinkware

From tumblers and water bottles to pint and wine glasses, personalised drinkware is a crowd-pleaser that brings your company logo to gyms, living rooms and well-stocked bars.

Branded Stanley bottle Christmas gift basket ideas

Edible treats and gourmet snacks

Gift baskets filled with delicious snacks are always a hit. From artisanal chocolates and gourmet popcorn to savoury nuts and local cheese, edible treats are some of the most crowd-pleasing Christmas gift basket ideas. They’re easy to enjoy and share, and whether you’re creating something sweet, salty or a bit of both, adding high-quality snacks can turn your gift basket into one of the best gift baskets your clients receive this season. 

10. Sweets and chocolate

Treat your clients to an assortment of branded chocolates or festive sweets, leaving a sweet impression long after Christmas ends.

11. Local wine, beer or spirits

Support local producers by including local wines or craft beers, adding a touch of community spirit to your gift baskets.

Christmas packaging paper wine bags

12. Cheese and crackers

A classic pairing that never fails, premium cheeses paired with artisanal crackers are crowd-pleasing, savoury snacks. Source locally-made cheeses for a thoughtful touch.

Cheese and a set of knives Christmas gift basket ideas

Sport and wellness Christmas gift basket ideas

If your brand is in the wellness space, or you just want to promote some end-of-year self-care or sport, wellness-themed gift baskets are a great choice. From herbal teas to fitness gear, these Christmas gift basket ideas support your clients’ wellbeing while keeping your brand top of mind. Include local or small-batch goods to strengthen your relationships with small businesses.

13. Golf accessories

For golf lovers, include golf accessories like branded golf balls, umbrellas or handy golf towels. A small logo on each ball is a classy, personalised touch.

Branded umbrella Christmas gift basket ideas

14. Bath care products

Encourage relaxation with luxe bath bombs, soothing bath salts or scented soaps that invite your loyal clients to unwind and recharge.

15. Branded candles

Scented, personalised candles customised with your logo or a seasonal design are a cosy Christmas gift basket idea that clients will enjoy long after the festive period.

Branded candles in a Christmas gift basket

Tailored gift baskets for different industries

Not all business clients and customers have the same tastes or needs. Tailoring your Christmas gift basket ideas to different industries adds thoughtfulness and relevance, making each gift more impactful.

Tech companies

Give clients in the tech industry something they’ll use, like branded gadgets or custom tech accessories. Add a branded mug or mouse pad so your brand stays visible during their coffee breaks and brainstorming sessions.

Health and wellness brands

For health and wellness businesses, such as spa and gym brands, focus on relaxation and self-care gifts, like essential oils, bath salts, branded towels or treatment vouchers. Throw in a calendar to keep them organised.

Branded desk calendar for a gym business

Retail businesses

Retail clients often appreciate practical, high-appeal gifts like shop gift cards or branded clothing. Consider Christmas gift basket ideas like custom beanies and branded hoodies.

Creative agencies

Tap into your creativity with stylish branded stationery and tote bags for gift basket ideas that blend personality with practicality.

Packaging and presentation tips

The right packaging can elevate your gift basket from appreciated to unforgettable. Thoughtful presentation shows care and attention to detail, qualities that will reflect well on your brand. As you wrap up your Christmas gift baskets, reinforce your brand values and deepen client connections with eco-friendly packaging, handwritten thank-you notes and locally-sourced items to support fellow small businesses.

Christmas packaging with a thank-you tag

Use eco-friendly packaging

Reusable containers or eco-friendly packaging, like bamboo boxes or recycled kraft paper, make your Christmas gift baskets more sustainable. Create gift baskets that clients love, while reinforcing your business commitment to sustainability.

Use Christmas-themed wrapping

Christmas-themed wrapping adds a festive touch that can make your gift basket feel extra special. Depending on your branding, whether polished and professional or warm and cheerful, choosing the right wrapping paper helps your Christmas gift basket ideas align with your message. Think Christmas-themed packaging ideas like colourful tissue paper, custom stickers and branded ribbon and tape.

Christmas packaging with branded wrapping paper and ribbon

Add finishing touches

Little extras and finishing touches like elegant ribbons and thank-you tags elevate your Christmas gift basket ideas to create memorable gift baskets that clients will appreciate and tell everyone about.

Branded Christmas packaging with ribbon

Make it personal

Personalising the packaging and presentation, by adding custom labels or handwritten notes, is a simple way to make your Christmas gift baskets stand out and show extra thought and care.

Gift basket ideas by budget

Under £XX: Thoughtful and simple (one high-quality item + snacks)

Choose one high-quality item like a luxury candle, personalised drinkware or custom hoodie to make a memorable impression. Pair it with snacks, like gourmet nuts, chocolate bites or savoury crackers inside a Christmas mug. Keep the packaging simple with coloured ribbon and custom stickers.

Christmas mug Christmas gift basket ideas

£XX–£XXX: Mix of branded, practical and treat items

Combine branded items like a custom notebook or insulated tumbler with practical Christmas gift basket ideas, such as quality hand cream or cosy socks. Add gourmet treats like artisanal chocolates or specialty snacks for an indulgent and festive gift basket.

£XXX+: Premium, bespoke baskets with luxe goods or experiences

Curate premium items like fine wines, luxury skincare and handcrafted artisanal products that reflect exclusivity and care. Consider adding experiences, such as virtual cooking classes or spa days, to create truly memorable Christmas gift baskets.

Make gift baskets memorable and thoughtful 

When it comes to choosing Christmas gift basket ideas, your gifts need to strengthen relationships and reflect your appreciation. Planning ahead gives you the time to curate meaningful gift baskets that leave a lasting impression and align perfectly with your brand. Start early this festive season to create memorable, well-timed gift baskets that stand out.