Spot UV printing is a technique used to add a raised, 3-dimensional effect to specific lettering and images on paper. This process creates eye-catching designs and the best part is that you can choose what text or design elements get the standout special finish.

Yes, the type of printing we use is also known as embossed gloss.

You can use this finish on up to 25% of the front of your postcard. The only thing to keep in mind regarding where you add spot UV is that it should be within the printing safety margin (shown as a dotted line in our design studio). Additionally, be sure that any soft-touch areas do not reach the edge of the postcard, as this ensures the best quality and appearance.

Our spot UV postcard templates are predefined — we've selected specific areas that can get the gloss added. You have options to choose which elements get the raised finish and which ones don't. And if you'd like a hand with the process, our experts are here to help

Standard corners tend to give postcards a more traditional look — the clean 90-degree cuts feel classic and elegant, and they’re a great option for street marketing or direct mail campaigns. Our rounded corners typically pair well with postcard designs that feel more modern or softer in style — and they’re an especially good option for package inserts.

The beauty of a well-designed postcard is that you can use it in a wide variety of ways. Some popular approaches include bag inserts, vouchers, street marketing handouts and more.

Yes — here are a few things to keep in mind as you design.

Keep your design simple. Always remember that postcards are small, so a lot of complicated information can overwhelm their recipient. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action — a website URL, phone number or address — gives people a way to learn more once they’ve become interested in what you have to say.
Stand out with photography or a logo. Odds are that your postcard will be competing for attention with other promotional pieces — in a letterbox, on a notice board or even in your own business. Bold colours, a high-quality image or your logo can help your postcard get noticed.
Create a consistent look. It’s easy to use your font choice, logo and colours to create a matching business look across other marketing products, like business cards, signage and more. With a few matching products, you’re well on your way to establishing a recognisable, professional brand.