Marketing & Advertising


Ready, set, glow: How this woman-owned business continues to grow

To be successful, small businesses have to grow — whether that means evolving their offerings or ensuring their customer bases […]

Email marketing subject lines: 7 guidelines & best practices

Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]

How to combine online and offline marketing strategies to build a small business community

Customers are the backbone of any successful small business. As such, if you want your small business to continue to […]

8 website merchandising tips for your online shop front

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]

How to start marketing your spa, salon or gym again

COVID-19 was tough on small businesses across the board — including wellness and personal service-based businesses, like fitness studios, salons […]

The 6 marketing materials you need to start a business

To effectively market your small business, you need the right tools. After all, marketing is one of the most important […]

Create a restaurant patio with kerb appeal

It’s time to take your dining room outside… or, if you embraced outdoor dining last year, it’s time to reopen […]

Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

8 restaurant promotion ideas to boost take-out & delivery

The small business world has completely shifted in the past year – but the restaurant industry has been hit especially […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shovelling someone’s driveway – with […]

Tips for selling on Etsy for small business owners

The business world has been shifting to e-commerce for years. But recently that shift has accelerated even more, and today, online […]

Local awareness for small businesses

Not all small business owners have brick-and-mortar shopfronts — so, you may have to get creative with where you hang […]