Branding


Branded merchandise on a white desk including a mug, USB stick, pen, and mousepad printed with a colorful logo

The ultimate guide to logo printing: how to print your logo on anything

Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]

Poke business employees wearing branded T-shirts.

How to create a strong brand personality (and why it’s important)

How people perceive your brand personality is subjective — but extremely important. According to Harvard Business School, 95% of purchasing […]

Custom stamp on a loyalty card beside a fresh poke bowl on a mint green background

How to make a custom stamp for business branding and promotion

The custom stamp is the single most cost-effective tool for physical branding — from packaging and labels to loyalty cards […]

Master niche marketing with actionable steps to define your niche, build trust through niche branding, create stronger connections and scale strategically.

Learn the power of niche marketing: loyalty, trust and visibility

Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]

Restaurant host holding a branded postcard at a marble counter, surrounded by menus, business cards and cohesive branding design elements

Small business branding design examples to inspire you

Branding design is about creating a brand identity that perfectly reflects your brand. While a logo may be enough for […]

What To Put On A Business Card

What information should you put on your business card?

Knowing what to put on a business card — and what to leave out — helps you design a card […]

Psychology of Colors in Business

The psychology of colours in business: 11 colours and what they mean for your brand

The colours you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]

What Is Shelf-ready Packaging

What is shelf-ready packaging? A small business guide to designing retail-ready solutions

Shelf-ready packaging is quickly becoming the go-to choice for businesses aiming to stand out on crowded retail shelves. This growing […]

Colorful assortment of branded ice cream jars with logo stickers showcasing creative brand packaging."

What is brand packaging? Why it works and how to do it well

Looking to make your product stand out in a crowded market? The key could be your brand packaging. More than […]

What is brand marketing? And how to create a brand marketing strategy.

Brand marketing. Two words you’ve probably heard thrown around a lot by entrepreneurs and marketers alike. But there’s a lot […]

The Brand Identity Prism: What it is and how to use it

The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]

The complete guide to food branding

No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]