Loading...
Example 1 of selected product
Example 2 of selected product
Example 3 of selected product
Example 4 of selected product
Example 5 of selected product
Example 1 of selected product
Example 2 of selected product
Example 3 of selected product
Example 4 of selected product
Example 5 of selected product

Paper Labels

Custom Sizes Available
Match your brand and product packaging with custom paper stickers. Find what you need with an assortment of sizes, materials and shapes.
See details

Create a professional and cohesive look for promotions and packaging with paper labels.

  • NEW: Custom sizes available
  • 15 standard size options
  • 10 material options
  • 5 shapes, including a custom shape option
  • Slitted roll
  • Full-colour printing
  • Quantities from 100 to 10,000

Professional look

Ready to elevate your brand and product packaging? Our paper labels can help your products and business stand out from the rest. You can create a custom size and shape to ensure your labels come out just right. Use them to label boxes, bottles, jars and more.

Long-lasting quality

Printed on a variety of paper options, with your choice of a matte or glossy finish, our paper labels can be cut in any shape or size you want. You can also choose from waterproof and greaseproof options to create a complimentary look for your business that will last. Your labels will arrive coiled around a roll, ready to use.

Simple, intuitive design

With our design studio, it's easier than ever to create a custom label that represents your brand. If you choose a custom shape or size, upload your design as a first step and you’ll be able to customise it further once it’s uploaded. If you went with a standard shape and size, you can upload your own design or browse our customisable options. Need a hand? Our expert designers are waiting in the wings. Once your design is ready, we’ll professionally print and deliver your labels to you.

Vistaprint offers Paper Labels design templates in assorted styles.

Designs

Select a design template to preview it on the product. Click 'Continue' to customise it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 13 customers

Amazing

8 Aug 2025 | Jade S. | Verified Buyer
Turned out absolutely perfect and the chat people were so helpful

Great print

2 Aug 2025 | will s. | Verified Buyer
Purchased rolls of Lables and the print quality is top notch Will definitely be buying them again

Great!

30 Jul 2025 | Mark W. | Verified Buyer
Great service

Good product - great price

23 Jul 2025 | Cheryl B. | Verified Buyer
I ordered 2 different designs for my business. The designs I chose reflect exactly what I wanted, the print is clear and bright, and they arrived in good time. I had a an issue, but it was quickly resolved and easy to contact them. Will definitely order from here again and recommend to others.

Perfect Labels – Great Quality and Fast Delivery!

16 Jul 2025 | Will R. | Verified Buyer
I ordered custom paper labels from Vistaprint for my small business, and I couldn't be happier! The print quality is sharp and vibrant, and the adhesive sticks really well to all my packaging materials. The ordering process was simple, and I appreciated the design tools that made customization easy. They arrived quicker than expected and were packaged securely. These labels add a professional touch to my products – highly recommend!
Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Find out more
Design services banner image

Frequently asked questions

It depends on the material you choose. Below is a list breaking down the material thickness of our paper labels:

  • White Paper: 69 microns (0.069 mm)
  • Natural White Paper: 69 microns (0.069 mm)
  • Betulla Laid Paper: 135 microns (0.135 mm)
  • Satin Paper: 110 microns (0.110 mm)
  • Greaseproof Paper: 120 microns (0.120 mm)
  • White Waterproof Paper: 148 microns (0.148 mm)
  • Hay Paper: 146 microns (0.146 mm)
  • Gold Paper: 73 microns (0.073 mm)
  • Black Pulp-Dyed Paper: 153 microns (0.153 mm)

Yes. If you plan to write on your paper labels, we recommend you pick the matte option — it’s the easiest to write on. For our gold, black and hay paper, you’ll want to make sure to use a permanent marker.

Our labels are durable and made to last up to 2 years, with waterproof and greaseproof options also available to choose from.

If you’re unsure about which size labels you’ll need or which shape suits your products or logo best, you can always check out our printable label sizing guide. It’s a great way to see how our standard-sized labels look on your products and packaging, and it’s completely free.

Yes. Our paper labels are available in a variety of colour options, including white, gold and black. Our full-colour printing makes it easy to print any colour on as much (or as little) of your label as you’d like.

Yes, you can use your stamps on both coated and uncoated labels.