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Sticker Rolls

Custom Sizes Available
Note: Unit pricing is per label.
Level up your branding with professional labels designed to keep your products professional, consistent and ready for any occasion.
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Take your branding to the next level.

  • 15 standard sizes – custom size available
  • 7 standard shapes – custom shape available
  • 14 material options
  • Standard (33 cm) & slitted rolls available
  • Full-colour printing
  • Quantities from 50 to 100,000

Note: Find the right material for you with our material comparison guide.

Brand anything & everything

Looking for a stress-free way to create professional consistency on bags, boxes, jars, bottles and more? Our sticker rolls are great for businesses with higher-volume or fast-moving stock. You can choose from classic materials like white or transparent plastic, or get creative with gold or silver stickers. You can even create a custom size and shape to ensure your labels come out just right. Quality, convenience and cost-effectiveness – all rolled into one.

Easy use and storage

The roll shape allows them to be used easily and then stored without taking up much space at all. You can easily keep them in a drawer by the tills, in a warehouse or with office stationery. Whenever you get new stock or run a promotion, you can quickly label the products before conveniently storing the labels again, or use long-lasting labels for products that are to be stored.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable options. To ensure your labels' material is visible, avoid .JPEG files and white backgrounds. Instead, use .PDF or .PNG files for a transparent background. Our design tools will guide you through each step, and if you need assistance, you can always reach out to a designer. Once you're happy, your labels will be sent to you, ready for you to roll them out.

Vistaprint offers Sticker Rolls design templates in assorted styles.
Stacked Roll Labels

Reviews

(365 reviews)
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Reviewed by 365 customers

Chicken egg box stickers
1 May 2026 | David P. |
Verified Buyer
WOW, these look amazing and were great value. 100% pleased

Wrong colour stickers
1 May 2026 | Gary M.
Hi guys. I've generally been happy with your products over the years but the stickers you sent a few weeks ago WERE THE WRONG COLOUR. I don't know how this happened but we've never used that colour before. Its almost green but please look at all the other logo colours. They are always the same. I want to claim a replacement or refund please as they are totally useless. Happy to return the roll. Gary
Response from Vistaprint Customer Care Team:
We truly appreciate your long-term loyalty and sincerely regret that the stickers you received a few weeks ago were not the color you expected. We understand how frustrating it is to receive marketing materials that don't match your established brand identity, especially when your previous orders have been consistent. Upon reviewing the file used for this specific order, the upload submitted does appear to have a green tone that differs from your previous designs. Because we print files exactly as they are submitted to us, no manual changes were made to the color profile on our end. Please provide an image of the stickers you received so we can see the outcome, if it matches as we are seeing. We generally do not require the return of the roll, but we look forward to seeing the image so we can help. If your request is urgent, please reach out to our Customer Support team via: https://www.vistaprint.co.uk/customer-care/help-centre/.

Great
30 Apr 2026 | Raquel A. |
Verified Buyer
These are perfect to add some branding to shipping boxes. The quality is consistently good. The roll format works really well for me.

Always excellent
30 Apr 2026 | Sandra T. |
Verified Buyer
Vistaprint are my go to for labels and more. All orders have been received speedily and are top quality Cannot fault them

Always great quality.
29 Apr 2026 | christopher M. |
Verified Buyer
I have ordered lots of different items in the past and have recently placed a large order and have always been more than happy with the quality.

Displaying Reviews 1-5

Frequently asked questions

Our sticker rolls are priced per individual label, and are available with a minimum order quantity of 50.

Minimum order quantities start at 50, so you can try them out before you order more.

If you’re unsure about which size labels you’ll need or which shape suits your products or logo best, you can always check out our printable label sizing guide. It’s a great way to see how our standard-sized labels look on your products and packaging, and it’s completely free.

Yes. If you plan to write on your sticker rolls, our white paper option is easiest to write on with a pencil or pen. For our silver and gold labels or plastic sticker rolls, you’ll want to make sure to use a permanent marker.

White paper labels are a great, durable option for indoor use – if your sticker won’t come in contact with liquid, you’ll be in great shape. Silver and gold labels work well on dry goods and cold temperatures. If you intend to use your custom stickers on products that contain (or are exposed to) oil or lubricants, you’ll want to use either our plastic labels or either waterproof or greaseproof paper. These labels are both oil- and water-resistant. To write on these labels, you’ll want to use a permanent marker.

Our stickers are 0.1 mm thick.

We offer a wide selection of 14 roll label materials, now grouped into two main categories: Paper and Plastic. Each material offers unique qualities to help you achieve the perfect look for your products. Depending on your choice, you can add either a smooth, uncoated matte finish or a water-resistant, shiny gloss finish to your labels.

To help you decide which is right for you, we’ve divided them into categories:

Our classic labels are designed to create a simple but effective look and consist of white paper, white plastic, transparent plastic and natural white paper.

Our standout labels use eye-catching or unique-feeling materials, and will draw customers to your products. Our standout labels are made of satin paper, silver paper, gold paper, holographic plastic, betula laid paper, hay paper and a removable coated paper.

Our long-lasting labels are designed to last a long time, even against moisture. Whether you’re using them in wet conditions or in a kitchen, you can count on our white waterproof paper, greaseproof paper and black pulp-dyed paper labels to stay stuck.

The minimum size roll label you can create is 1 x 1 cm and the largest size is 30 x 30 cm.

Once you’ve finished designing your roll labels, you can choose how you’d like them to arrive — one full-sized roll (33 cm) or 3 slitted rolls (11 cm each). You will receive the same amount of labels either way, so you can choose based on how often you might use them or how you’d prefer to store them. The more labels you order the wider your roll labels will be, but the cardboard tube will always be 76 mm in diameter.

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  • United Kingdom