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Custom Labels

Get noticed – and be more memorable – with our eye-catching custom tag and label printing.

Make your products distinct

Enhance your label designs with our standout, classic and long-lasting materials.

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Take your products and packaging to the next level with personalised labels and tags.

When it comes to building a brand – getting it seen and remembered – custom labels and tags are an invaluable piece of the puzzle. They’re often the detail that catches a shopper’s eye. They provide the information that inspires customers to make a purchase. And sometimes they’re that pop of personality that sets you apart – the professional touch that helps a customer choose you over the competition.

Building a solid brand is all about these moment-by-moment customer connections, and professional business labels and tags are a great way to get there. That’s why VistaPrint is ready with a range of personalized labels you can use to create your best look in the mail, on shelves and at your next event. You’ll find industry-specific label designs and materials, from waterproof options for bottles and cosmetics to paper hang tags for clothing and gift bags. We also offer options for personal use, like holographic labels and return address labels. Whatever your label printing needs, VistaPrint is here to support you, including expert advice on designing labels and personalised tags.

Frequently Asked Questions

Your first step is to think about your product, its features and the material that will be the best match. Paper labels can work really well for dry goods and boxes, for example, while plastic labels are designed to withstand liquid, oil and condensation. VistaPrint has a wide variety of options to help you pick the right material, size and more.

As you create your personalised labels, you’ll be able to upload your own design and perfect it in our design studio. In many cases, you’ll also have a chance to explore our template galleries, with designs for customisable business labels in a wide range of industries. After you’ve perfected your design, our label printing process will ensure that your labels look crisp, polished and ready for use.

If you’re not sure which label size or shape works best for your products or logo, we recommend using our printable label sizing guide. It’s free and offers a simple way to preview how our standard-sized labels will fit on your product or packaging.

Roll labelsare great for bulk buying and stickering products in high quantities — they’re also available in more materials and finishes.
Labels on sheets are ideal if you’re just getting started due to the lower quantities available. Lower quantities also make labels on sheets the better option for limited editions or seasonal offers.

Our custom labels for wine are a good pick for glass – if you plan to refrigerate or wash the bottle, we’d recommend choosing the plastic material option. If you’re working with oils, our cosmetic labels and product labels offer plastic options that could work well for you.

You can upload designs in .jpg, .png and .pdf formats. Do not use .jpg files for transparent or holographic materials as they will give your design a white background. Only use .png or .pdf files, as these leave your background empty and make sure it has the desired holographic or transparent effect.

The minimum order quantity for labels on sheets is 1 sheet with 4 labels. The minimum order quantity for roll labels is 100 labels on 1 roll.
The minimum order quantity for tags is 25.

Labels are usually paper with an adhesive backing that you can stick directly onto products or packaging. Tags (unless we’re talking about name tags) are usually thicker pieces of paper that have a hole punched in them and are attached to products using string or ribbon.