{"id":2863,"date":"2025-12-19T10:00:00","date_gmt":"2025-12-19T10:00:00","guid":{"rendered":"https:\/\/www.vistaprint.co.uk\/news\/?p=2863"},"modified":"2026-09-16T10:03:58","modified_gmt":"2026-09-16T10:03:58","slug":"christmas-eve-wrap-race-a-quarter-of-brits-wrap-gifts-the-night-before","status":"publish","type":"post","link":"https:\/\/www.vistaprint.co.uk\/news\/2025\/12\/19\/christmas-eve-wrap-race-a-quarter-of-brits-wrap-gifts-the-night-before\/","title":{"rendered":"Christmas Eve Wrap Race: A quarter of Brits wrap gifts the night before"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Nearly 1 in 10 (9%) of 18\u201324-year-olds admit they leave wrapping until Christmas Day<\/li>\n\n\n\n<li>Panicked Brits are reaching for tin foil and kitchen roll when the paper runs out<\/li>\n\n\n\n<li>The majority (56%) of Brits feel personalised wrapping paper makes a gift that extra bit special<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">New research from <a href=\"https:\/\/www.vistaprint.co.uk\/?PCXTVATINCLUSIVE=&amp;couponCode=BIGSALE20&amp;utm_id=2B10404544757289694316&amp;partner=google&amp;ps_vtp=5283944%7C1707815676%7C%7Ckwd-104664860%7Cc%7C9045922%7C%7Cg&amp;ps_vtp2=g%7Cvistaprint%7Ce%7C782625586965%7C%7C%7C%7C%7C&amp;gad_source=1&amp;gad_campaignid=5283944&amp;gbraid=0AAAAACUDNVuIxr2FaSQTigwEqlMKsFUcr&amp;gclid=CjwKCAiAw9vIBhBBEiwAraSATpvwbJvtQqTJqNYnM59e-9rKwfp4FW6vERoyOo5Fec0qClYqS5a_lRoCvakQAvD_BwE\">VistaPrint<\/a> reveals that Britain\u2019s festive season is fuelled by last-minute panic, with a quarter of the nation (25%) admitting they wrap their Christmas gifts on Christmas Eve. And for some, the rush is even more extreme &#8211; nearly 1 in 10 (9%) of 18\u201324-year-olds confess they don\u2019t start wrapping until Christmas Day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But while many leave it late, others take an entirely different approach. Across the UK, a small but dedicated cohort has already wrapped their gifts before November, showing just how wildly wrapping habits can vary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The great wrapping scramble<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When forced into a last-minute situation, Brits are improvising. One in eight (12%) say they would reach for tin foil or kitchen roll if they suddenly found themselves out of wrapping paper &#8211; a number that jumps to almost 1 in 5 (17%) among 25\u201334-year-olds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z, however, are far more likely to throw in the towel entirely. Over a quarter (28%) of 18\u201324-year-olds would simply hand over a gift completely unwrapped rather than attempt a budget-friendly wrapping hack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, the Welsh hold the crown for being the nation\u2019s most organised gift-wrappers, with nearly half (41%) insisting they would never run out of wrapping paper on Christmas Eve. They are also the most confident in their skills, reporting the highest rate of colour-coordinated, ribbon-perfect wrapping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the board, older generations (55+) are the most self-assured when it comes to wrapping technique, with 39% believing they are the best wrappers in their household &#8211;&nbsp; compared to only 26% of 25\u201334-year-olds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of skill level, some presents remain notoriously tricky to wrap. Bikes (24%), potted plants (11%) and gardening tools (7%) top the list of Britain\u2019s most difficult-to-wrap gifts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalisation wins hearts, and the Christmas morning excitement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brits may leave their wrapping to the wire, but when they do get the paper out, effort matters. More than half (56%) say personalised wrapping paper makes a gift feel that extra bit special, while 52% admit they feel more excited to open a beautifully wrapped present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aesthetic matters too: 43% believe a beautifully wrapped gift actually makes the present inside feel more expensive, proving presentation really can elevate the moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b\u200bAnd it\u2019s men who are most influenced by presentation. Nearly half of men (47%) believe that a beautifully wrapped gift signals there\u2019s a more expensive present inside, compared to only 38% of women.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jane Means, gift-wrapping expert partnering with VistaPrint, comments:<\/strong> \u201cBeautifully wrapped gifts create anticipation and show real thoughtfulness. VistaPrint\u2019s personalised wrapping paper makes that easier than ever. Small techniques can make a big difference: using double-sided tape creates a seamless finish, and choosing papers that complement your ribbon or tag instantly elevates your wrapping. Whether you\u2019re a last-minute wrapper or someone who plans ahead, personalisation is a simple way to make your gifts feel truly special.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For personalised wrapping solutions and creative ways to upgrade your gifts this Christmas, explore VistaPrint\u2019s festive wrapping collection <a href=\"https:\/\/www.vistaprint.co.uk\/packaging\/tissue-wrapping-paper\/personalised-wrapping-paper\">HERE<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notes to editors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The research was conducted by Censuswide with a sample of 2002 Natrep UK 18+. Quotas were applied to nationally representative proportions for age, gender and region aged 16+. The survey fieldwork took place between 11.11.2025-13.11.2025. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from VistaPrint reveals that Britain\u2019s festive season is fuelled by last-minute panic, with a quarter of the nation (25%) admitting they wrap their Christmas gifts on Christmas Eve. And for some, the rush [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":2864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"114","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[6,114],"tags":[172,171,176,175,173,174],"class_list":["post-2863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-media","category-latest-news-uk","tag-christmas-wrapping","tag-consumer","tag-holiday-gifts","tag-personalised-gifts","tag-personalised-wrapping-paper","tag-photo-gifts"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/posts\/2863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2863"}],"version-history":[{"count":1,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/posts\/2863\/revisions"}],"predecessor-version":[{"id":2865,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/posts\/2863\/revisions\/2865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/media\/2864"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}