1. Create a strong brand identity.<\/h2>\n\n\n\n
Who are you? And who is your brand? Creating a brand identity is essential for a successful digital marketing strategy. It\u2019s important to have an understanding of your company\u2019s mission and what makes it special. Then, project those values into everything you do \u2014 from your business name, to the photos you post on your website, to the voice you use on social media.<\/p>\n\n\n\n
Building a strong brand image starts with a well-designed logo and picking the right fonts and colours. These visual elements will help make your brand identifiable, and give it a polished, professional feel. Remember: consistency is key when it comes to building your brand, so make sure you stay uniform across your print and digital marketing materials and any communications you send to customers.<\/p>\n\n\n\n <\/p>\n\n\n\n Do you need help getting a custom logo for your small business? Create one yourself with Logomaker by VistaPrint<\/a>, or find a professional at 99designs by Vista<\/a> to bring your brand to life.<\/p>\n<\/div>\n\n\n\n Your website is the backbone of your online presence \u2014 and often your customers\u2019 first impression of your brand. Even if you\u2019re a brick-and-mortar business that relies on foot traffic, there\u2019s a great chance that your customers are researching you online before they come in. So, it\u2019s essential that you have a professional website<\/a>.<\/p>\n\n\n\n As you create your website, be mindful of the following elements:<\/p>\n\n\n\n Always include your site’s URL (or a QR code that links to it!) on everything you create \u2014 postcards, receipts, brochures, flyers…you get the idea. It\u2019s an easy way to encourage customers to take an actionable next step, and give them a place to find more information about your business.<\/p>\n<\/div>\n\n\n\n In the digital age, news travels fast…and before you know it, you\u2019ve either established a reputation for poor or fantastic customer service. It goes without saying that a good customer support reputation will attract more customers and boost your brand perception.<\/p>\n\n\n\n Taking hours or days to respond to your customers via phone, email or social media will no doubt leave your customers unhappy with your services. Instead, make sure to provide swift, polite, honest and informative customer service to every customer. Try setting a goal of replying to everyone within 48 hours \u2014 and let them know this is the timeframe they can expect. Some channels you can utilise for this purpose are live chat, phone, social media, email and the FAQ section on your website.<\/p>\n\n\n\n Social media marketing<\/a> should be top of your list when it comes to digital marketing for small business. It\u2019s a great way to enhance your visibility, gain new traffic and build strong relationships with your current and potential customers without spending a penny.<\/p>\n\n\n\n There are multiple ways to use social media for your benefit, from creating hashtag campaigns and going live to posting deals and running giveaways. The options are endless!<\/p>\n\n\n\n Before you start a social profile for your business, get to know what each platform offers and then choose the one that fits your business and your content most. For example, highly visual content is a great fit for platforms like Instagram and Pinterest, while links to blog posts are great for sharing on Twitter or LinkedIn. Interested in creating video content? Check out TikTok and YouTube.<\/p>\n\n\n\n Again, use your brand\u2019s colours, fonts, logo and voice on your profiles, so when customers search for your business, they see a consistent brand across every platform.<\/p>\n\n\n\n The great thing about social media marketing<\/a> is that it can be automated. You can bulk schedule your social media posts across all your platforms so you can move on and focus on other areas of your business. Just make sure that you’re posting regularly, and incorporate dynamic visuals like photos, gifs and videos as they attract higher engagement.<\/p>\n\n\n\n If you’re new to social content creation, start with a template at VistaCreate<\/a> \u2014 just add your logo, photography and brand colours to create something one-of-a-kind for your favourite social channel.<\/p>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/vistaprint-creative-res.cloudinary.com\/image\/upload\/f_auto,q_auto\/content-marketing\/article-images\/CMT-1444-DigitalMarketingChecklist-Tile001_en-gb.jpg\")
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2. Build a website.<\/h2>\n\n\n\n
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3. Prioritise great customer service.<\/h2>\n\n\n\n
4. Establish a social media presence.<\/h2>\n\n\n\n
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