{"id":12766,"date":"2024-05-31T09:55:27","date_gmt":"2024-05-31T09:55:27","guid":{"rendered":"https:\/\/www.vistaprint.co.uk\/hub\/?p=12766"},"modified":"2024-06-11T17:20:07","modified_gmt":"2024-06-11T17:20:07","slug":"logo-importance","status":"publish","type":"post","link":"https:\/\/www.vistaprint.co.uk\/hub\/logo-importance","title":{"rendered":"The importance of a logo\u20145 reasons you must have one"},"content":{"rendered":"<p>You start a business\u2014you get a logo designed. You know the drill. But have you ever wondered <em>why<\/em> you need a logo? We&#8217;re about to give 5 really good reasons, but let&#8217;s take a look at some world-famous logos first:<\/p>\n<div id='gallery-1' class='gallery galleryid-12766 gallery-columns-5 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-sandbox\/blogadmin\/apple_162069e47c3\/apple_162069e47c3.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1705577735\/ideas-and-advice-sandbox\/blogadmin\/apple_162069e47c3\/apple_162069e47c3.png?_i=AA\" class=\"attachment-full size-full wp-image-13818\" alt=\"Apple logo\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1705577735\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1705577735\/ideas-and-advice-sandbox\/blogadmin\/apple_162069e47c3\/apple_162069e47c3.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1705577735\/ideas-and-advice-sandbox\/blogadmin\/apple_162069e47c3\/apple_162069e47c3.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/en-gb\/coca-cola_1620707686c\/coca-cola_1620707686c.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127393\/ideas-and-advice-prod\/en-gb\/coca-cola_1620707686c\/coca-cola_1620707686c.png?_i=AA\" class=\"attachment-full size-full wp-image-13347\" alt=\"Coca Cola logo\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127393\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127393\/ideas-and-advice-prod\/en-gb\/coca-cola_1620707686c\/coca-cola_1620707686c.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127393\/ideas-and-advice-prod\/en-gb\/coca-cola_1620707686c\/coca-cola_1620707686c.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/en-gb\/mcdonalds\/mcdonalds.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127382\/ideas-and-advice-prod\/en-gb\/mcdonalds\/mcdonalds.png?_i=AA\" class=\"attachment-full size-full wp-image-13349\" alt=\"McDonald&#039;s logo\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127382\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127382\/ideas-and-advice-prod\/en-gb\/mcdonalds\/mcdonalds.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127382\/ideas-and-advice-prod\/en-gb\/mcdonalds\/mcdonalds.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/en-gb\/nike\/nike.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127383\/ideas-and-advice-prod\/en-gb\/nike\/nike.png?_i=AA\" class=\"attachment-full size-full wp-image-13351\" alt=\"Nike logo\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127383\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127383\/ideas-and-advice-prod\/en-gb\/nike\/nike.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127383\/ideas-and-advice-prod\/en-gb\/nike\/nike.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"360\" height=\"360\" data-public-id=\"ideas-and-advice-prod\/en-gb\/ge\/ge.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127394\/ideas-and-advice-prod\/en-gb\/ge\/ge.png?_i=AA\" class=\"attachment-full size-full wp-image-13353\" alt=\"\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127394\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_360,h_360,c_fill,g_auto\/f_auto,q_auto\/v1711127394\/ideas-and-advice-prod\/en-gb\/ge\/ge.png?_i=AA 360w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127394\/ideas-and-advice-prod\/en-gb\/ge\/ge.png?_i=AA 248w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Even if the brand names weren&#8217;t integrated into these logo design, most people could recognise and name the brand each of them represents. So let&#8217;s see how a good logo achieves this level of regonition.<\/p>\n<h2>A logo is important because:<\/h2>\n<h3>1. It reveals your identity<\/h3>\n<p>Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world\/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.<\/p>\n<div id='gallery-2' class='gallery galleryid-12766 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"2200\" height=\"2200\" data-public-id=\"ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2200,h_2200,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA\" class=\"attachment-full size-full wp-image-13355\" alt=\"YOGURT LOGO\" aria-describedby=\"gallery-2-13355\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127390\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2200,h_2200,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 2200w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2048,h_2048,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 2048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127390\/ideas-and-advice-prod\/en-gb\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de\/3c6302be-0cbd-4faa-9d5a-b48552ccc726_162074059de.jpg?_i=AA 248w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-13355'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/borad\" rel=\"nofollow noopener\" target=\"_blank\">bo_rad<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"501\" height=\"501\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_501,h_501,c_fill,g_auto\/f_auto,q_auto\/v1711127398\/ideas-and-advice-prod\/en-gb\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png?_i=AA\" class=\"attachment-full size-full wp-image-13357\" alt=\"PILLOW LOGO\" aria-describedby=\"gallery-2-13357\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127398\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_501,h_501,c_fill,g_auto\/f_auto,q_auto\/v1711127398\/ideas-and-advice-prod\/en-gb\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png?_i=AA 501w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127398\/ideas-and-advice-prod\/en-gb\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127398\/ideas-and-advice-prod\/en-gb\/attachment_84591240-e1497031547714\/attachment_84591240-e1497031547714.png?_i=AA 248w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-13357'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/2241629\" rel=\"nofollow noopener\" target=\"_blank\">artstein<\/a> for Noble Pillow\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"637\" height=\"637\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_637,h_637,c_fill,g_auto\/f_auto,q_auto\/v1711127399\/ideas-and-advice-prod\/en-gb\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png?_i=AA\" class=\"attachment-full size-full wp-image-13359\" alt=\"BOOK CLUB LOGO\" aria-describedby=\"gallery-2-13359\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127399\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_637,h_637,c_fill,g_auto\/f_auto,q_auto\/v1711127399\/ideas-and-advice-prod\/en-gb\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png?_i=AA 637w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127399\/ideas-and-advice-prod\/en-gb\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127399\/ideas-and-advice-prod\/en-gb\/attachment_84516233-e1497031574267\/attachment_84516233-e1497031574267.png?_i=AA 248w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-13359'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/greeninblue\" rel=\"nofollow noopener\" target=\"_blank\">green in blue<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>The Swirl Frozen Yogurt logo leaves little doubt about the product the company sells, while the Noble Pillow logo plays up the company\u2019s regal-sounding name and communicates that this pillow brand is fit for royalty. Typically a symbol of wisdom, the owl in the Little Minds Book Box window speaks to the benefit to the consumer, i.e., smart kids.<\/p>\n<h3>2. It invites new customers to get to know you<\/h3>\n<p>We don\u2019t live in a monochromatic world. People are drawn to interesting design and colour. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.<\/p>\n<div id='gallery-3' class='gallery galleryid-12766 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"558\" height=\"558\" data-public-id=\"ideas-and-advice-prod\/en-gb\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_558,h_558,c_fill,g_auto\/f_auto,q_auto\/v1711127397\/ideas-and-advice-prod\/en-gb\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png?_i=AA\" class=\"attachment-full size-full wp-image-13361\" alt=\"farm to table logo\" aria-describedby=\"gallery-3-13361\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127397\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_558,h_558,c_fill,g_auto\/f_auto,q_auto\/v1711127397\/ideas-and-advice-prod\/en-gb\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png?_i=AA 558w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127397\/ideas-and-advice-prod\/en-gb\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127397\/ideas-and-advice-prod\/en-gb\/foragers-table-logo-e1497041589631\/foragers-table-logo-e1497041589631.png?_i=AA 248w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-13361'>\n\t\t\t\tRestaurant logo by <a href=\"https:\/\/99designs.com\/profiles\/naxos\" rel=\"nofollow noopener\" target=\"_blank\">Naxos<\/a> for The Foragers Table\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"450\" height=\"450\" data-public-id=\"ideas-and-advice-prod\/en-gb\/gentle2\/gentle2.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_450,h_450,c_fill,g_auto\/f_auto,q_auto\/v1711127388\/ideas-and-advice-prod\/en-gb\/gentle2\/gentle2.jpg?_i=AA\" class=\"attachment-full size-full wp-image-13363\" alt=\"COSMETIC LOGO\" aria-describedby=\"gallery-3-13363\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127388\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_450,h_450,c_fill,g_auto\/f_auto,q_auto\/v1711127388\/ideas-and-advice-prod\/en-gb\/gentle2\/gentle2.jpg?_i=AA 450w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127388\/ideas-and-advice-prod\/en-gb\/gentle2\/gentle2.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127388\/ideas-and-advice-prod\/en-gb\/gentle2\/gentle2.jpg?_i=AA 248w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-13363'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/1834922\" rel=\"nofollow noopener\" target=\"_blank\">mibg<\/a> for Gentle North\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>The Forager&#8217;s Table restaurant, which specialises in farm-to-table cuisine, entices eaters into their establishment with a logo that has an organic style. They can serve this logo up on signage, menus and their website to draw in hungry consumers searching for this specific dining experience.<\/p>\n<p>As for the Gentle logo, it perfectly communicates the product benefits of this particular style of skincare products\u2014fresh, gentle, natural, healthy. Effective simplicity like this makes consumers want to pull ithe product from the shelves and pop it in their shopping basket.<\/p>\n<h3>3. It distinguishes you from the competition<\/h3>\n<p>There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously large pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.<\/p>\n<div id='gallery-4' class='gallery galleryid-12766 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"2000\" height=\"2000\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2000,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA\" class=\"attachment-full size-full wp-image-13365\" alt=\"INVESTMENT FUND LOGO\" aria-describedby=\"gallery-4-13365\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127400\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_2000,h_2000,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 2000w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1848,h_1848,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 1848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1648,h_1648,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 1648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127400\/ideas-and-advice-prod\/en-gb\/attachment_84935781\/attachment_84935781.jpg?_i=AA 248w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-13365'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/demonicartwork\" rel=\"nofollow noopener\" target=\"_blank\">Demonic\u2122<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1001\" height=\"1000\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1001,h_1000,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA\" class=\"attachment-full size-full wp-image-13367\" alt=\"PIZZA RESTAURANT LOGO\" aria-describedby=\"gallery-4-13367\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127392\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1001,h_1000,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA 1001w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_847,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_647,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_447,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_247,c_scale\/f_auto,q_auto\/v1711127392\/ideas-and-advice-prod\/en-gb\/attachment_83912509-e1497033033976\/attachment_83912509-e1497033033976.jpg?_i=AA 248w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-13367'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/aryocabe\" rel=\"nofollow noopener\" target=\"_blank\">aryocabe<\/a> for Midnight Pizza\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>While one wouldn\u2019t typically associate a bear in the woods with an investment company (and may actually avoid bear imagery and its association with a bad market) the Bear Creek Capital logo does a good job differentiating this company with a rustic image that matches its name. And certainly the Midnight Pizza logo is a far cry from that grinning Italian chef we\u2019re used to seeing. Plus, most of us can relate to the wolf howling for pizza late at night.<\/p>\n<h3>4. It facilitates brand loyalty<\/h3>\n<p>From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. Makes sense to marketers, but consumers typically hate it. When you\u2019ve become accustomed to your favorite brand&#8217;s logo and they change it, you feel a little betrayed. Now you\u2019ve got to retrain you brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognisable and familiar logo goes a long way towards building brand loyalty.<\/p>\n<div id='gallery-5' class='gallery galleryid-12766 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"568\" height=\"568\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_568,h_568,c_fill,g_auto\/f_auto,q_auto\/v1711127402\/ideas-and-advice-prod\/en-gb\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png?_i=AA\" class=\"attachment-full size-full wp-image-13369\" alt=\"T-SHIRT LOGO\" aria-describedby=\"gallery-5-13369\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127402\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_568,h_568,c_fill,g_auto\/f_auto,q_auto\/v1711127402\/ideas-and-advice-prod\/en-gb\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png?_i=AA 568w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127402\/ideas-and-advice-prod\/en-gb\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127402\/ideas-and-advice-prod\/en-gb\/attachment_53683977-e1497033297747\/attachment_53683977-e1497033297747.png?_i=AA 248w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-13369'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/crossthelime\" rel=\"nofollow noopener\" target=\"_blank\">Cross the Lime<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1166\" height=\"1166\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1166,h_1166,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA\" class=\"attachment-full size-full wp-image-13371\" alt=\"PET PRODUCT LOGO\" aria-describedby=\"gallery-5-13371\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127385\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1166,h_1166,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 1166w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127385\/ideas-and-advice-prod\/en-gb\/attachment_82593408-e1497033347782\/attachment_82593408-e1497033347782.png?_i=AA 248w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-13371'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/2216067\" rel=\"nofollow noopener\" target=\"_blank\">garson<\/a> for Boston Pet Products\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Both of these logos are bright, distinctive, and interesting enough to be memorable. Their placement on products would make finding them on a crowded shelf quite easy.<\/p>\n<h3>5. It can be everywhere<\/h3>\n<p>Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it\u2019s in the store, in your customers\u2019 homes, online&#8230;basically, everywhere you want to be. If you\u2019ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.<\/p>\n\n<figure data-id=\"13820\" id=\"mediaattachment_13820\"  class=\"figure--full\">\n    <img width=\"1496\" height=\"1189\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg\" decoding=\"async\" class=\"wp-post-12766 wp-image-13820 size-full\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1496,h_1189,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA\" alt=\"Three roller banners advertising a health business\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1712833569\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1496,h_1189,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 1496w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1150,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_991,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_832,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_673,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_515,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_356,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_197,c_scale\/f_auto,q_auto\/v1712833569\/ideas-and-advice-prod\/en-gb\/attachment_84786689-e1497033869443\/attachment_84786689-e1497033869443.jpg?_i=AA 248w\" sizes=\"(max-width: 1496px) 100vw, 1496px\" \/>    <p><em>Signage by <a  href=\"https:\/\/99designs.com\/profiles\/analyn26\" target=\"_blank\" rel=\"nofollow noopener\" data-track-click data-track-hover >Analyn26<\/a> for Healthelix via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n<div id='gallery-6' class='gallery galleryid-12766 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1242\" height=\"1242\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1242,h_1242,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA\" class=\"attachment-full size-full wp-image-13373\" alt=\"Logo shown on a T-shirt\" aria-describedby=\"gallery-6-13373\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127387\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1242,h_1242,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 1242w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127387\/ideas-and-advice-prod\/en-gb\/attachment_66007115-e1497034074445\/attachment_66007115-e1497034074445.png?_i=AA 248w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-13373'>\n\t\t\t\tLogo design by <a href=\"https:\/\/99designs.com\/profiles\/508927\" rel=\"nofollow noopener\" target=\"_blank\">Milos Subotic<\/a> via 99designs by Vista.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"1557\" height=\"1557\" data-public-id=\"ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1557,h_1557,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA\" class=\"attachment-full size-full wp-image-13375\" alt=\"Big logo displayed on a delivery van\" aria-describedby=\"gallery-6-13375\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1711127404\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1557,h_1557,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 1557w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1448,h_1448,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 1448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1248,h_1248,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 1248w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1048,h_1048,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 1048w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_848,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_648,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_448,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_248,c_fill,g_auto\/f_auto,q_auto\/v1711127404\/ideas-and-advice-prod\/en-gb\/attachment_61530070-e1497034015602\/attachment_61530070-e1497034015602.jpg?_i=AA 248w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-6-13375'>\n\t\t\t\tTransit wrap by <a href=\"https:\/\/99designs.com\/profiles\/1400933\" rel=\"nofollow noopener\" target=\"_blank\">J.Chaushev<\/a> for Zoom Dry Cleaning\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>These logos transition from signage to merchandise to mobile marketing with ease. A simple logo is best if it\u2019s to reside on a variety of materials or be displayed on different media.<\/p>\n<p>Want more logo design tips? Learn <a href=\"https:\/\/www.vistaprint.com\/hub\/how-to-design-logo\">how to design a logo<\/a> here.<\/p>\n<p><strong>Author: Kris Decker<\/strong><br \/><\/p>\n\n\n<section style=\"background-color: #FFFFFF\" class=\"section section-vp-custom-design-cta-block\">\n    <div class=\"vp-custom-design-cta-block swan swan-custom-cta-block px-6 swan-py-4 section__container\" role=\"alert\">\n        <div class=\"swan-px-8 swan-py-3 swan-display-flex span-justify-center\">\n            <div class=\"swan-mr-4\">\n                <div class=\"swan-text-x3large swan-text-black swan-font-secondary swan-mb-5\">\n                    Need a logo?                <\/div>\n\n                <div class=\"swan-text-black swan-text-xm1 text-description\">\n                    Try our free Logomaker and bring your brand to life today!                <\/div>\n            <\/div>\n\n                            <div class=\"vp-custom-design-cta-block-button\">\n                    \n<a href=\"https:\/\/www.vistaprint.co.uk\/logomaker\"\n   title=\"Tell me more\"\n   target=\"\"\n   class=\"swan-button swan-button-skin-primary\"\n    data-tracking-event=\"Navigation Clicked\" data-tracking-event-detail=\"\/hub\/wp-json\/wp\/v2\/posts\/12766;https:\/\/www.vistaprint.co.uk\/logomaker;Content:Text Link;Tell me more\" data-tracking-navigation-detail=\"Tell me more\">\n    Tell me more<\/a>\n                <\/div>\n                                <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>You start a business\u2014you get a logo designed. You know the drill. But have you ever wondered why you need [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":13380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/posts\/12766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/comments?post=12766"}],"version-history":[{"count":4,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/posts\/12766\/revisions"}],"predecessor-version":[{"id":20568,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/posts\/12766\/revisions\/20568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/media\/13380"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/media?parent=12766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/categories?post=12766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.co.uk\/hub\/wp-json\/wp\/v2\/tags?post=12766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}