Christmas marketing 2020: think outside the digital toolbox

Though most of 2020 has been a roller coaster, there's still something to celebrate – Christmas!

From stocking up for Christmas dinners to celebrating New Year's Eve, people typically flock to their local shops and restaurants at this time of year.

But peak season also brings with it a surge of competition. To stay top of mind at Christmas, you need to stand out from the crowd. Here are a few unique (low-cost!) ideas for promoting your company during the Christmas rush – starting with print marketing.

End of year budgets are tight... maybe even more so this year. So don’t worry about spending on pricey, traditional print advertising. Instead, focus on marketing that's affordable and has a greater impact, such as personalised postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.

Keep your customers coming back all season long with these 6 simple retail marketing ideas that remind customers of everything your business has to offer. From postcards, folded leaflets and flyers to calendars, mugs and clothing, you're sure to find a way to stay top of mind this Christmas.

1Promote Christmas news with postcards

Whether it be a virtual cake-decorating party or personal shopping appointments, get creative to get customers excited about your products and offerings.

End of year budgets are tight... maybe even more so this year. So don’t worry about spending on pricey, traditional print advertising. Instead, focus on marketing that's affordable and has a greater impact, such as personalised postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.

Postcards

Hand out postcards in person, send them in the post or pack them with packaged orders for a sweet surprise.

2Highlight Christmas specials with folded leaflets

Another way to appeal to Christmas customers is to introduce a selection of seasonal products or services.

Spas can offer a rejuvenation package that helps customers feel fabulous for the new year. Restaurants might offer a list of seasonal drinks or desserts made with festive ingredients. And retail shops could offer a themed giveaway – something like ‘the 12 days of Christmas’.

Folded leaflets that highlight your Christmas specials are one way to spread the word. Not only can you display them in your brick-and-mortar shop, office and local community centre, but you can post them to potential customers and send them home with shoppers.

Folded Leaflets

Spread the word about Christmas specials, time-limited offerings and service updates.

3Prepare clients for next year with custom calendars

Everyone is already excited for 2021 – build on customer enthusiasm for the new year with customised calendars. Add on-brand imagery and personalised dates to remind your best customers of upcoming sales, holidays and more. Calendars are an effective (and affordable!) way to stay top of mind all year long – they're often displayed in high-traffic areas, so your customers will constantly be reminded that you're open for business.

Calendars

Keep your brand top of mind... even beyond the Christmas season.

4Show lasting gratitude with personalised mugs

Sending Christmas cards to clients is a common practice. But once Christmas is over, your card will (most likely) get thrown away. Personalised mugs, on the other hand, get used on a daily basis, making them a lasting medium for a thank-you message. Mugs can also make great gifts for employees, who might use them outside the office and will therefore attract attention to your brand.

Personalised mugs

Customers can use branded mugs to either stash pencils or sip coffee from.

5Attract return business with flyers

Christmas is a busy time of year, so you're sure to see a lot of foot traffic from both new and returning customers in December. But a whopping 70% of retail shoppers and restaurant-goers never come back for more... talk about a lost opportunity!

Christmas flyers are a fantastic, cost-effective way to encourage one-off customers to come back. Order a large quantity of flyers before the Christmas season promoting an enticing bounce-back offer that's only valid after the Christmas rush. Display them prominently throughout the season and send one home with everyone who walks through the door or places an order online.

Flyers

Find a template that suits your small business, or design your own.

6Get the word out with wearables

One of the easiest ways to extend your small business’s reach is to give away free clothing and accessories. These gifts act as travelling advertisements, showcasing your brand and logo wherever the wearers go.

Tote bags are sure to make an appearance at local shops and markets, while drawstring backpacks are great for hiking excursions, beach days and bike rides. Branded T-shirts offer even more real estate to advertise your business and make customers feel like part of your community, and custom face masks are a very 2020 way to stay top of mind (and help keep shoppers safe).

Tote bags

Let your customers do the heavy lifting and showcase your brand everywhere they go.

Ready to make your Christmas marketing stand out? Here's what to do next:

  • Design promotional postcards
  • Spread the word about new offerings
  • Update brochures with Christmas specials
  • Use flyers to encourage return customers
  • Say 'thank you' with an on-brand gift
  • Hand out branded calendars for 2021
  • Give logoed merch to your best customers

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