Christmas marketing 2020: think outside the digital toolbox
Though most of 2020 has been a roller coaster, there's still something to celebrate – Christmas!
From stocking up for Christmas dinners to celebrating New Year's Eve, people typically flock to their local shops and restaurants at this time of year.
But peak season also brings with it a surge of competition. To stay top of mind at Christmas, you need to stand out from the crowd. Here are a few unique (low-cost!) ideas for promoting your company during the Christmas rush – starting with print marketing.
End of year budgets are tight... maybe even more so this year. So don’t worry about spending on pricey, traditional print advertising. Instead, focus on marketing that's affordable and has a greater impact, such as personalised postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.
Keep your customers coming back all season long with these 6 simple retail marketing ideas that remind customers of everything your business has to offer. From postcards, folded leaflets and flyers to calendars, mugs and clothing, you're sure to find a way to stay top of mind this Christmas.
