Vistaprint Blog: Small Business Marketing Ideas & Advice

Business Tips

Starting a business (14)

Five great ways to improve your customer service

Read about practical changes that ensure customers are happy, listened to, and that your business booms through excellent word-of-mouth.

An introduction to business financing

Get an introduction to financing your small business with a guide to the options available.

6 tips for connecting with customers

Discover how to create lasting bonds with potential and existing customers through networking, digital marketing, and more.

How to win – or lose – customer trust

Review how your business can easily gain or lose customer trust.

Perfect pitch elements

By following these practical steps in the five areas highlighted below, you can gain the confidence and knowledge to help you define and deliver your pitch with ease.

5 signs you need to hire your first employee

Hiring your first employee and letting someone into your business is a big step that requires confidence and a good preparation. Here is some advice to help you get started.

5 ways to keep your business trustworthy & credible

Discover how to manage your business reputation and keep your customers' trust and confidence.

10 signs you need an office space

Find out how one customer outgrew their home office and moved their business into its own dedicated office space.

Marketing & advertising

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Trade fairs, markets & events (9) | Holiday Marketing Tips (4)

How to write a marketing plan

Writing a marketing plan is one of the most important things you can do for your business. Our in-depth guide walks you through the process.

Word-of-mouth marketing accelerates your business

Harness the power of referrals and recommendations to grow your business.

12 ways to get the most out of your flyers

Here are twelve distinct uses for flyers that we hope will serve as inspiration for you to better promote your small business.

Guide to small business growth

Continuous growth for a small business is challenging; expanding your marketing mix, staff and network circle are a few distinct ways to achieve that.

How to scale your business marketing

Find out how a little bit of analysis and some strategic spending can bring more customers in for less.

Vistaprint Better Calendar Weeks 1-4: Evaluation

Start off with the first four weeks of the Vistaprint Better Calendar to make your small business a little better.

Vistaprint Better Calendar Weeks 5 - 8: Goal setting

Learn how to set sticky goals to keep your business on track for a successful year.

9 ways to increase retail sales

Getting people through the door is just the first step. Find out how to turn visitors into buyers!

Branding

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Pitch & present your small business (8)

eBook · How to pitch and present your small business

Learn how to craft an elevator pitch with the help of our experts and a 6-step worksheet.

Identify your unique selling proposition

Discover how to recognise and share the distinctive brand attributes that set your business apart.

Why you should wear your own branded clothing

Discover how shirts and jackets with your logo on them can boost your bottom line.

Branding glossary

Unless you’re a seasoned professional, there’s a lot of jargon out there. Understand the most common terms with Vistaprint’s branding glossary.

Redesign your brand in 10 easy steps

Design the look of your brand by determining the values and messages that are unique to your business.

Focus on these five elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business. Learn how to impart what your company does in a single, simple message.

Small business PR

Read an inspirational example of how a small business can make a name for itself by coming up with original PR campaigns.

Design tips

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Guide to window displays

Learn how to create more effective window displays that tell your customers a story by following key visual merchandising techniques.

10 golden rules for designing your business card

On top of conveying basic company details, a well-chosen card stock or finish can make your business memorable. Follow our 10 guidelines to turn a classic marketing staple into an expression of your company design and values.