8 DIY ideas to make your Christmas marketing stand out

As a small business owner, you know that making connections with customers is important any time of the year. Thankfully, a busy Christmas season presents more opportunities to communicate with customers through their increased orders.

While it’s important to capitalise on these extra touch points, if you just continue to use the same techniques every year, those special details will no longer stick out. You don’t have to do anything big or high-cost – even the smallest details make all the difference.

And in 2020, it feels more important than ever to make your customers feel extra-special. It's been a challenging year for everyone, so take the time to make your Christmas marketing shine... without breaking your budget.

Your ultimate DIY marketing guide for 2020

  1. Use Christmas-edition retail tags to refresh merchandise
  2. Use business cards as referral cards
  3. Offer digital gift cards
  4. Add stickers to packaging for an on-brand touch
  5. Package in-store orders with branded paper bags or reusable totes
  6. Offer local gift delivery and easy in-store pickup
  7. Step up your social media game with a giveaway

1Refresh merchandise with Christmas-ready retail tags

Whether pinned to a jumper or tied around a jar of jam, customised retail tags are an easy way to add branded Christmas flair to almost any item. Order a special batch for the Christmas season (maybe something with a little shimmer) and even encourage your customers to use the reverse side as a “To/From” gift tag.

Hang tags

Use with a festive ribbon or piece of twine to tie your Christmas look together.

2Add style to posted orders with custom return labels and packing tape.

If you’re sending orders to customers, coordinate your packaging with the rest of your marketing materials. Add your logo to the return label and packing tape so even the box or envelope feels special. Plus, since all you have to do is peel and stick, pre-designed postage labels make it easier than ever to get Christmas orders out on time.

Custom return labels

Add a branded finish to posted orders – just peel & stick!

3Use business cards as referral cards

Business cards can be used for so much more than, well, business cards. You can also use business cards as referral tools. Create word-of-mouth marketing by placing a business card with a special refer-a-friend perk in each order. Whether you offer free delivery or a discount on their next purchase, you’re creating a thoughtful connection with your customer. Don’t forget to show your appreciation for their loyalty by thanking them for their business as well.

4Offer digital gift cards

Another great (safe!) option for 2020 gifting is a digital gift card. Let customers purchase them over the phone or online, then send a downloadable version to the recipient.

5Use stickers to spruce up packaging

Place your logo or a unique design on stickers and make sure they go on everything you send out this Christmas. Great packaging can make a difference, especially in the age of Instagram unboxings! Use sticker singles too to add a little bit of novelty to every order… and let your customers spread the word about your business.

Custom sticker singles

A sticker adds a little something special to every order.

6Package in-store orders with branded bags

When branded with your logo, shopping bags are an easy way to spread the word about your business – let your customers do the heavy lifting! Start with a batch of plain paper bags, then customise them with logoed stickers or a personalised stamp.


Reward your best Christmas shoppers with a special tote bag. They'll use it again and again, and this kind of specialty swag will make them feel extra appreciated

7Offer local gift delivery and easy in-store pickup

This year, we've seen a surge in contactless deliveries and pickups. Continue offering these services throughout the Christmas season so customers can feel safe while supporting your business. Assign pickup time slots, or designate a pickup zone outside your brick-and-mortar shop or studio or offer fast delivery in your area.

And if you've ever wanted to play Father Christmas, this is the year to do it! Offer local doorstep drop-offs of wrapped, ready-to-gift items.


Spread the word about these safe services with posts on your social media channels or as a P.S. on your next postcard mailing.

8Step up your social media game with a giveaway

Get customers excited about Christmas (and your small business) with a giveaway. Run the giveaway on your favourite social media channel – you'll likely gain some new followers and engage your existing ones.

Create a social media post that asks customers to enter. Require them to follow your account and tag a friend (or two!) in the comments. This will increase your visibility in an extremely low-cost way, whether you decide to give away a branded face mask, shop gift card or another piece of your merchandise.

Social Design Studio

Design a post to promote your small business on Instagram, Facebook, LinkedIn and more.

Related articles

Marketing Checklist for Christmas

Get ready for the upcoming festive season with Vistaprint's marketing guide; all key promotion activities are listed in a countdown calendar.

Read more

Christmas marketing 2020: think outside the digital toolbox

Maximise your Christmas marketing season with a few tips.

Read more

Start Shopping