As a small business owner, you know that making connections with customers is important any time of the year. Thankfully, a busy Christmas season presents more opportunities to communicate with customers through their increased orders.
While it’s important to capitalise on these extra touch points, if you just continue to use the same techniques every year, those special details will no longer stick out. You don’t have to do anything big or high-cost – even the smallest details make all the difference.
Here are five inventive DIY Christmas ideas to use everyday business products to make your Christmas marketing shine.
- Business cards make effective gift tags
- Business cards become referral cards
- Stickers spruce up packaging
- Retail tags refresh merchandise
- Return labels add style to shipped orders
Business cards make effective gift tags
Enhance your packaging and promote your business by using specially-designed business cards as gift tags. Create a set of business cards with this use in mind, then punch a hole in each one, weave through some ribbon or twine, and voila! Try a special shape, metallic finish, or Christmas-ready hue to make your tag stand out.
Business cards become referral cards
Create word-of-mouth marketing by placing a business card with a special refer-a-friend perk in each order. Whether you offer free delivery or a discount on their next purchase, you’re creating a thoughtful connection with your customer. Don’t forget to show your appreciation for their loyalty by thanking them for their business as well.
Stickers spruce up packaging
Place your logo or a unique design onto stickers and make sure they go on everything you send out during the Christmas season. Great packaging can make a difference, especially in the age of Instagram unboxings! Use sticker singles, too, to add a little bit of novelty to every order…and let your customers spread the word about your business.
Retail tags refresh merchandise
Whether pinned to a sweatshirt or tied around a jar of jam, customised retail tags are an easy way to add branded Christmas flair to almost any item. Order a special batch for the Christmas season (maybe something with a little shimmer) and even encourage your customers to use the reverse side as a “To/From” gift tag. Just use a festive ribbon to tie it all together.
Return labels add style to shipped orders
If you’re posting orders to customers, coordinate your packaging with the rest of your marketing materials. Add your logo to the return label so even the box or mailing envelope feels special. Plus, since all you have to do is peel and stick, these labels make getting Christmas orders out on time easier than ever.
Christmas marketing tips
Get your business prepared for the Christmas rush with our 3-month marketing checklist, campaign ideas & business tips. Check how other small businesses handle their marketing operations around Christmas.
Christmas marketing checklist
Get your business ready for the Christmas boom with this comprehensive list you won’t need to check twice.