12 ways to use flyers for marketing

For a small business owner, it can often be a challenge to come up with new, inventive ways to market your business. One tried-and-tested tactic to raise awareness, drum up sales, or increase foot (or virtual) traffic to your business is: Use flyers!

Flyers are more versatile than just handing them out on the streets. Vistaprint's experts share a dozen tips to turn them into powerful marketing materials.

Watch the video for tips on choosing your paper stock

1. Vouchers

Shops, restaurants and service businesses like hairdressing salons can use flyers get people to come back. Put a voucher on one side of your flyer to turn a one-time buyer into a loyal customer.

2. Reminders

Flyers are large enough to be eye-catching when stuck to the kitchen fridge. If you have a dental practice, you can remind your patients of their upcoming appointments in style.

3. Grand opening announcement

Everybody loves new things, and if your business is opening a new location, you need to get the word out. Go with bold graphics and an eye-catching text design to attract maximum attention.

4. Clearance announcements

Sales are designed specifically to get more people into your shop. Spread the word with a flyer, on which you’ll have plenty of room to print all the information your customers need.

5. New customer discounts

Another way to combine vouchers and flyers is to create some flyers promoting a discount for new customers. This is a great way to get people to try out your shop, and hopefully pick up some repeat business.

6. Soft selling

In today’s world, imagery is key. If your product or service lends itself to an aesthetically pleasing photo, that might be all you need to bring in some customers.

7. Freebies

There’s no such thing as a free lunch - unless you create a free-lunch flyer! Prepare for a massive influx of consumers willing to try your business in return for a free product or service. Customers who have a good experience will almost certainly return.

8. General information

Flyers are the perfect size for communicating all the key information about your business. Satisfied customers can share your business by passing your flyer on to a friend or family member.

9. Birthday discounts

This is what separates your small business from the high street shops. A personalised birthday discount flyer will reinforce customer loyalty and set you apart from the crowd.

10. Referral programmes

Customer referral programmes are a shortcut to drumming up word of mouth for your company. With luck, you can increase your customer base substantially with very little effort.

11. First-time buyer discount

When opening a new shop, you sometimes need to incentivise a customer’s first visit. A new shop, coupled with a nice discount, should do the trick.

12. BOGOF

This flyer has a modified two-for-one deal. Depending on your company and industry, work something out with this theme in mind, and your customers will flock in.

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